To attract top talent in 2024, employers should consider the following job posting sites:
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Top Job Posting Sites
-
Indeed
- Free job postings and affordable sponsored listings
- Massive reach with over 200 million unique visitors per month
- Robust recruitment tools like skills tests and resume search
-
LinkedIn
- Access to 800+ million professionals
- Paid job slots and promoted listings for better visibility
- Employer branding through company pages and employee testimonials
-
Glassdoor
- Sponsored job postings through Indeed integration
- Employer branding with company reviews and insights
- Reach 50+ million job seekers per month
-
ZipRecruiter
- Flexible pricing plans and free trial
- AI-powered candidate matching
- Job listings posted to 100+ job boards
-
iHireAccounting
- Niche job board for accounting professionals
- Access to 864,807+ accounting candidates
- Flexible job advertising and resume search tools
Quick Comparison
| Site | Free Postings | Paid Options | Candidate Reach | Employer Branding | Niche Focus |
|---|---|---|---|---|---|
| Indeed | ✓ | ✓ | 200M+ visitors | Basic | General |
| ✓ | 800M+ professionals | Strong | General | ||
| Glassdoor | ✓ | 50M+ visitors | Strong | General | |
| ZipRecruiter | ✓ | 32M+ resumes | Basic | General | |
| iHireAccounting | ✓ | 864K+ accounting candidates | Basic | Accounting |
When choosing a job posting site, consider your target roles, budget, and employer branding goals to reach the right talent pool effectively.
1. Indeed
Pricing Flexibility
Indeed offers flexible pricing options to suit your needs:
| Option | Description |
|---|---|
| Free Job Posting | Post your job for free, with limited features |
| Sponsored Job Posting | Pay-per-application model, with customizable budget and pause feature |
Candidate Reach
Indeed has a massive reach to potential candidates:
- Over 200 million unique visitors per month
- Job alerts notify relevant candidates when your job is posted
- Directly invite qualified candidates to apply based on their resume
Recruitment Tools
Indeed provides a range of recruitment tools to streamline your hiring process:
| Tool | Description |
|---|---|
| Customizable Skills Tests | Screen candidates with skills assessments |
| Indeed Resume | Search over 200 million resumes and contact qualified candidates directly |
| Indeed Hiring Platform | Automate scheduling interviews with qualified candidates |
2. LinkedIn
Pricing Flexibility
LinkedIn offers two job posting options:
| Option | Description |
|---|---|
| Free Job Posting | Post one job listing at a time for free |
| Promoted Job Posting | Pay to boost visibility and reach more qualified candidates; set your own budget and only pay for clicks |
Candidate Reach
- Access to over 800 million professionals in the LinkedIn network
- Promoted job listings appear at the top of search results and in candidates' feeds
- Use targeting options like location, skills, and job titles to reach the right talent
Employer Branding
- Job listings are associated with your company's LinkedIn Page, boosting brand exposure
- Candidates can learn about your company culture and employee value proposition
- Build talent pipelines by engaging with your LinkedIn followers
Recruitment Tools
- AI-powered candidate matching to surface the most relevant applicants
- Applicant management and tracking features within LinkedIn Recruiter
- Integration with many leading applicant tracking systems (ATS)
3. Glassdoor
Pricing Flexibility
Glassdoor offers a free employer account, which allows you to respond to reviews, update company information, and share updates. For job postings, Glassdoor has partnered with Indeed, so you'll need to sponsor jobs through Indeed's paid products. Indeed's pricing starts at $120/month for unlimited job postings for 30 candidates.
Candidate Reach
Glassdoor attracts over 50 million unique job seekers each month. Your sponsored job posts on Indeed will also appear on Glassdoor, expanding your reach. You can target candidates by location, job titles, skills, and more through Indeed's robust filters.
Employer Branding
Glassdoor focuses on employer branding, allowing you to showcase your company culture and values. You can customize your employer profile with photos, videos, reviews, and insights. Respond to employee reviews to provide context and demonstrate active engagement.
Recruitment Tools
Through Indeed integration, you can access resume search and screening tools. Glassdoor provides company review and rating analytics to monitor your brand perception. You can also utilize Glassdoor's data on compensation, benefits, and employee satisfaction.
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4. ZipRecruiter
Pricing Flexibility
ZipRecruiter offers flexible pricing plans to suit different hiring needs and budgets:
| Plan | Description | Price |
|---|---|---|
| Standard Usage Plan | Pay per job posting daily, based on selected features | $16-$24/day |
| Premium Usage Plan | Includes additional features like unlimited candidate contact views | Custom quote |
| Monthly Plans | Starting at $299/month for one reusable job slot, ideal for regular hiring | $299/month |
ZipRecruiter provides a 4-day free trial to test the platform.
Candidate Reach
ZipRecruiter helps you reach a vast pool of candidates:
- Over 32 million resumes in its database
- Job listings posted to over 100 job boards, increasing visibility and reach
- AI-powered candidate matching to invite qualified candidates to apply
Employer Branding
ZipRecruiter allows you to showcase your company culture and values through job description templates.
Recruitment Tools
ZipRecruiter provides several recruitment tools to streamline your hiring process:
- Job Description Templates: Customizable templates to create compelling job posts
- TrafficBoost: Advertises your job listings to attract more applicants
- Candidate Matching: AI technology matches qualified candidates to your open roles
- Screening Questions: Pre-screen candidates with custom questions
- Employer Dashboard: Manage all hiring activities from a centralized location
5. iHireAccounting
Industry Specialization
iHireAccounting is a niche job board focused on the accounting industry. It connects employers with a targeted pool of accounting professionals, including accountants, controllers, office managers, and other accounting firm roles. This specialized focus helps employers reach qualified candidates actively seeking accounting-specific positions.
Candidate Reach
iHireAccounting provides access to:
- Over 864,807 career-driven accounting candidates
- Simple search options to locate candidates based on location, experience, and skills
- Job listings for both remote and hybrid positions across the U.S.
Recruitment Tools
iHireAccounting offers:
- Flexible job advertising solutions for posting open roles
- Powerful resume search tools to find qualified candidates
- Effective email and display ad campaigns to promote job listings
Pricing Flexibility
iHireAccounting offers various pricing plans to accommodate different hiring needs and budgets:
| Pricing Option | Description |
|---|---|
| Job Slots | Flexible option to swap jobs in and out or post across the iHire network |
| Job Wrap | Automated solution to seamlessly integrate all company job openings |
While specific pricing details are not provided, iHireAccounting likely offers competitive pricing plans compared to other niche job boards in the accounting industry.
Pros and Cons Comparison
Here is a comparison of the pros and cons for the top job posting sites:
| Site | Pros | Cons |
|---|---|---|
| Indeed | - Free job postings - Affordable sponsored listings - Large resume database (245+ million) - Virtual interviewing tools |
- High competition for top candidates - Resume database access fees |
| - Reach passive candidates - Target by skills/experience - Build employer brand |
- Paid job slots - Less effective for hourly roles |
|
| Glassdoor | - Boost employer branding - Detailed company reviews |
- Paid postings only - Mostly for corporate roles |
| ZipRecruiter | - Easy to use - AI candidate matching - Posts to 100+ job boards |
- Expensive pricing - U.S. only - Short free trial |
| iHireAccounting | - Niche accounting focus - 864K+ candidate database - Flexible pricing plans |
- Costly compared to some niche sites - Limited non-accounting roles |
Key Tradeoffs to Consider:
- Free vs. Paid: Sites like Indeed offer free postings but more competition, while paid options like Glassdoor provide enhanced branding but at a cost.
- Generalist vs. Niche: Broad sites like LinkedIn have a wider reach but less targeting, while niche boards like iHireAccounting attract specialized candidates.
- Resume Access: Larger databases provide more options but often require purchasing access.
- Candidate Quality: More applicants doesn't necessarily mean better candidates - paid sites may yield fewer but more qualified submissions.
The ideal mix depends on your hiring needs, budget, and roles. Using a combination of free generalist boards and paid niche sites can maximize your candidate reach and quality.
Employer Considerations
When choosing a job posting site, employers should think about several key factors to attract the right talent and achieve hiring success.
Target Talent and Roles
Consider the type of talent and roles you need to fill. Are you hiring for entry-level, mid-career, or executive positions? Do you need generalists or specialists in a particular industry or function? Choose a job posting site that aligns with your target talent pool.
- For generalist or entry-level roles, broader job boards like Indeed and ZipRecruiter can provide a wide reach and high volume of applicants.
- For specialized or niche roles, industry-specific job boards like iHireAccounting may yield higher-quality, targeted candidates.
- Executive and leadership roles often benefit from the professional networking capabilities of sites like LinkedIn.
Budget and Cost Considerations
Evaluate your recruitment budget. While free job posting options exist, they may come with limitations or trade-offs in visibility, branding, and candidate quality. Paid job slots and sponsored listings can boost exposure but add costs.
| Option | Description |
|---|---|
| Free Options | Sites like Indeed offer free job postings, making them budget-friendly for small businesses or high-volume hiring. |
| Paid Listings | Platforms like Glassdoor and LinkedIn allow you to purchase sponsored job slots, increasing visibility and potentially attracting higher-quality candidates. |
| Subscription Plans | Some sites, such as ZipRecruiter and iHireAccounting, offer flexible subscription plans with various pricing tiers based on features and job posting volume. |
Employer Branding and Reputation
In today's competitive job market, employer branding and reputation can significantly impact your ability to attract top talent. Job posting sites that allow you to showcase your company culture, values, and employee testimonials can give candidates a better understanding of what it's like to work for your organization.
| Site | Employer Branding Features |
|---|---|
| Company pages, employee testimonials, content sharing | |
| Glassdoor | Company reviews, salary insights, interview insights |
| Indeed | Company profiles, photos, videos, employee reviews |
By carefully evaluating your hiring needs, budget constraints, and employer branding goals, you can select the most effective job posting sites to reach your target talent pool and drive successful recruitment outcomes.
Summary
Choosing the right job posting site is crucial for attracting top talent and achieving successful recruitment outcomes. Here are some key recommendations for employers:
Target the Right Talent Pool
- General or Entry-Level Roles: Use broader job boards like Indeed and ZipRecruiter for generalist or entry-level positions.
- Specialized or Niche Roles: Industry-specific job boards like iHireAccounting are better suited for specialized roles in accounting or finance.
- Executive and Leadership Roles: Professional networking sites like LinkedIn are ideal for executive and leadership roles.
Budget and Cost Considerations
| Option | Description |
|---|---|
| Free Options | Sites like Indeed offer free job postings, suitable for small businesses or high-volume hiring. |
| Paid Listings | Platforms like Glassdoor and LinkedIn allow you to purchase sponsored job slots, increasing visibility. |
| Subscription Plans | Sites like ZipRecruiter and iHireAccounting offer flexible subscription plans with various pricing tiers. |
Employer Branding and Reputation
| Site | Employer Branding Features |
|---|---|
| Company pages, employee testimonials, content sharing | |
| Glassdoor | Company reviews, salary insights, interview insights |
| Indeed | Company profiles, photos, videos, employee reviews |
By evaluating your hiring needs, budget constraints, and employer branding goals, you can select the most effective job posting sites to reach your target talent pool and drive successful recruitment outcomes.
FAQs
Where to Advertise for an Accountant?
If you're looking to hire an accountant, you may wonder where to advertise the job opening. While niche accounting job boards often require payment, you can post accountant positions for free on general sites like Indeed. However, for specialized accounting roles, it's recommended to use paid listings on niche job boards.
Here are some niche job boards for accounting roles:
| Job Board | Description |
|---|---|
| iHireAccounting | Specialized job board for accounting professionals |
| AccountingCrossing | Job board focused on accounting and finance jobs |
| FinancialJobsWeb.com | Job board for finance and accounting professionals |
| American Accounting Association (AAA) | Job board for accounting professionals, including certified public accountants (CPAs) |
| AICPA & CIMA Global Career Hub | Job board for accounting and finance professionals |
| AccountingJobsToday.com | Job board for accounting and finance jobs |
Using paid listings on these niche job boards can help you reach a targeted pool of qualified accounting professionals actively seeking new opportunities.
