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How to Calculate Asset Turnover Ratio in QuickBooks

Written by Santiago Poli on Dec 21, 2023

Calculating key financial ratios can be challenging without the right tools.

Luckily, QuickBooks offers an easy way to calculate your asset turnover ratio, a key metric for measuring asset efficiency.

In this post, you'll learn step-by-step how to calculate asset turnover ratio in QuickBooks. You'll discover how to gather the necessary data from QuickBooks reports, use the built-in formula, interpret your results, and leverage insights to improve asset performance.

Introduction to Asset Turnover Ratio in QuickBooks

The asset turnover ratio measures how efficiently a company uses its assets to generate sales revenue. It is an important metric for assessing the operational performance and management of a business. This section will introduce the asset turnover ratio and how to easily calculate it in QuickBooks.

Understanding the Asset Turnover Ratio

The asset turnover ratio indicates how well a company is utilizing its assets to drive sales. It is calculated by dividing net sales revenue by the average total assets over a period.

A higher asset turnover ratio means that the business is generating more sales per dollar of assets, indicating greater efficiency. Companies want to maximize their asset turnover to get the most productivity from their asset base.

The Importance of Measuring Asset Efficiency

Monitoring asset turnover ratio over time helps businesses track operational performance trends and catch inefficiencies. Declining ratios may reflect overinvestment in assets or challenges with sales growth.

Benchmarking against industry averages also assists with identifying areas for improvement. Companies can optimize assets usage through better inventory management, increased sales efforts, or divesting underperforming assets.

As such, the asset turnover metric is a valuable tool for strategic and financial planning. It helps guide operational decisions regarding capital expenditures, sales initiatives, and asset rationalization.

QuickBooks for Financial Ratio Analysis

QuickBooks provides an accessible way for small businesses to track financial ratios like asset turnover. Both QuickBooks Online and Desktop editions automatically calculate asset turnover based on the existing balance sheet and income statement data.

By keeping books up-to-date in QuickBooks, companies can easily monitor asset efficiency over time to catch problems and inform strategy. The software also allows benchmarking against industry averages.

In this way, QuickBooks enables businesses to leverage financial ratios for data-driven decision making and performance management.

How do you calculate asset turnover ratio?

The asset turnover ratio measures how efficiently a company uses its assets to generate sales.

To calculate the asset turnover ratio in QuickBooks:

  1. Navigate to the Company Reports menu and select Financial Ratios

  2. Select the Asset Turnover ratio from the list

  3. QuickBooks will automatically calculate the ratio by dividing net sales by average total assets

The higher the asset turnover ratio, the more efficiently the company is using its assets to generate sales revenue. An increasing trend in the asset turnover ratio usually indicates improving asset utilization.

It's important to analyze the asset turnover ratio over time and compare it to industry benchmarks. A low ratio could signal excessive investment in assets or poor sales performance. It's also useful to break down the ratio by business units or product lines to identify areas for improvement.

Taking steps to improve asset turnover can boost profitability. This may involve better inventory management, increased sales and marketing efforts, selling off underperforming assets, or finding ways to grow sales without major asset investments. Tracking changes in the ratio in QuickBooks provides an easy way to monitor progress.

How do you calculate turnover in Quickbooks?

To calculate turnover in QuickBooks, follow these steps:

  1. Select Reports in the navigation bar

  2. In the search bar, type "Profit and Loss Comparison" and click on the report

  3. Adjust the Report Period and Compare to another Period if needed

  4. Click "Customize"

  5. Select "Rows/Columns"

  6. Check the boxes next to "Previous year (PY)" and "% change"

  7. Click "Run Report"

The Profit and Loss Comparison report will show your turnover for the current period and the previous year, along with the percentage change between those periods. This allows you to easily track your turnover over time in QuickBooks.

Turnover is an important metric to monitor, as it measures how efficiently assets are being used to generate revenue. A higher turnover ratio generally indicates a company is using its assets more effectively. Tracking turnover trends in QuickBooks can help identify positive or negative momentum in your business.

Some tips for analyzing turnover ratio in QuickBooks reports:

  • Compare your turnover ratio to industry benchmarks to gauge your business efficiency

  • Break down turnover by product line, customer segment, geographic region etc. to identify strengths/weaknesses

  • Review changes in turnover quarter-over-quarter or year-over-year to spot positive/negative trends

  • Compare turnover ratios across periods when major changes occurred – e.g. new product launches, market expansions etc.

Monitoring your turnover ratio in QuickBooks over time can provide valuable insights into the financial health and efficiency of your small business. The key is regularly generating and analyzing turnover reports to inform strategic decisions.

What is the formula for turnover ratio?

The inventory turnover ratio formula measures how efficiently a business is able to sell its inventory and replace it with new stock over a period of time.

The formula is:

Inventory Turnover Ratio = Cost of Goods Sold / Average Inventory

Where:

  • Cost of Goods Sold is the cost associated with those inventory items sold during the period

  • Average Inventory is the average value of inventory during the period

To calculate the inventory turnover ratio in QuickBooks Online or Desktop:

  1. Run a profit and loss report for the desired period (e.g. month, quarter)

  2. Note the Cost of Goods Sold amount

  3. Run a balance sheet report for the beginning and ending dates of the period

  4. Note the inventory amounts on each balance sheet

  5. Calculate the average inventory = (beginning inventory + ending inventory) / 2

  6. Plug the Cost of Goods Sold and Average Inventory amounts into the formula

A higher turnover ratio indicates that a business is efficiently selling inventory and restocking with new inventory. A low turnover ratio may indicate excess inventory or slow-moving products.

Benchmark turnover ratios vary by industry. Comparing your ratio to industry averages can help assess business performance.

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Preparing to Calculate Asset Turnover Ratio in QuickBooks

The asset turnover ratio measures how efficiently a company uses its assets to generate revenue. Calculating this ratio in QuickBooks requires gathering key financial data from income statements and balance sheets.

Gathering Financial Data from QuickBooks Reports

To calculate the asset turnover ratio in QuickBooks, you will need:

  • Total revenue figure from the income statement

  • Total assets figure from the balance sheet

Run these reports in QuickBooks for the desired fiscal period. Export the reports to Excel to easily reference the totals.

Setting the Correct Date Range for Analysis

When running your financial reports, carefully select the date range to match the fiscal timeframe you want to analyze. For the most meaningful insights:

  • Use 12 months of data for annual comparisons

  • Select the same date range year-over-year to evaluate trends

Consistency is key for an accurate ratio calculation.

Understanding the Components of the Ratio

The asset turnover ratio formula is:

Total Revenue / Average Total Assets

Where:

  • Total Revenue comes from the income statement

  • Total Assets is found on the balance sheet

Understanding what comprises these figures will help interpret your company's ratio.

With key inputs gathered and parameters set, you'll be ready to accurately calculate your small business' asset turnover ratio in QuickBooks. Monitoring this over time supports efficient asset usage and financial performance management.

How to Calculate Asset Turnover Ratio in QuickBooks

Step-by-Step Calculation of Asset Turnover Ratio

To calculate the asset turnover ratio in QuickBooks, follow these steps:

  1. Navigate to the Reports menu and select Company & Financial

  2. Choose Statement of Cash Flows from the menu

  3. Set the date range for the report to cover the desired time period (e.g. most recent fiscal year)

  4. Scroll down to the "Net Cash from Operating Activities" section

  5. Note the Total Revenue amount for the period

  6. Navigate to the Balance Sheet report

  7. Note the Total Assets amount on the balance sheet

  8. Calculate Asset Turnover Ratio using the formula:

    Asset Turnover Ratio = Total Revenue / Average Total Assets
    

This will give you the asset turnover ratio for the selected time period based on the revenue and assets data in QuickBooks.

Using QuickBooks Data for Accurate Calculations

When calculating asset turnover ratio in QuickBooks, it's important to use the correct data sources within the software to ensure accuracy:

  • Use the Statement of Cash Flows for the total revenue figure over a period of time. This represents the comprehensive revenue that has flowed through the business.

  • Use the Total Assets amount from the Balance Sheet as the denominator. This provides the average assets over the period.

  • Set the date ranges carefully - make sure you are capturing the full fiscal time period you want to analyze.

By pulling directly from QuickBooks' financial reports, you can feel confident the asset turnover calculation will be based on real data from your books.

Interpreting the Results in QuickBooks

Once the asset turnover ratio is calculated in QuickBooks, how do you apply that metric?

  • Compare over time - look for upward or downward trends in the ratio from prior periods to spot positive or negative momentum.

  • Compare to industry benchmarks - determine if your ratio is inline, higher or lower than your industry averages.

  • Inform operational decisions - a high ratio can indicate efficiency, while a low ratio may signal excess assets. This insight can shape future strategic plans.

QuickBooks empowers you to easily track this critical ratio, providing actionable intelligence to drive smarter financial and operational choices for your organization.

Optimizing Asset Turnover Ratio with QuickBooks Insights

Analyzing Asset Performance in QuickBooks

QuickBooks provides valuable insights into a company's asset performance that can be used to optimize asset turnover ratio. Within QuickBooks, navigate to “Reports” and select “Company & Financial.”

Review the “Balance Sheet” over time to analyze changes in asset values. Pay attention to assets that are declining in value or not being utilized effectively. The “Income by Customer Summary” report also shows revenue generated relative to accounts receivable, highlighting customers with slower collection times negatively impacting turnover.

Additionally, run an “Asset Turnover Ratio” custom report that divides net revenue by average asset value. Compare this ratio over time and benchmark against industry averages. Lower ratios indicate assets are underperforming.

Strategies for Improving Asset Efficiency

Once inefficient assets are identified in QuickBooks, develop strategies to improve their utilization:

  • Renegotiate payment terms with slow-paying customers to improve accounts receivable turnover. Offer incentives for early payment.

  • Re-evaluate pricing to generate more revenue from underperforming assets like equipment and machinery.

  • Refocus marketing to increase sales for product lines with excess inventory buildup. Consider markdowns or promotions.

  • Rent or sell assets that are unused or declining in value. Reinvest proceeds to acquire more productive assets.

Continuously monitor assets in QuickBooks to measure impact of these strategies over time.

Leveraging QuickBooks for Continuous Improvement

With regular analysis of the key QuickBooks reports discussed, asset turnover can be tracked and improved on an ongoing basis. Set a reminder to generate these asset reports monthly or quarterly.

For maximized effectiveness, connect QuickBooks Online to business bank accounts for automatic transaction imports. This ensures asset data is always up to date. Customize Asset Turnover Ratio reports over various date ranges to evaluate recent changes.

With these QuickBooks best practices for monitoring assets, businesses can optimize turnover ratios and asset efficiency over time. This leads to improved profitability and financial health.

Advanced Tips for Asset Turnover Analysis in QuickBooks Online

Offers additional techniques for users of QuickBooks Online to delve deeper into asset turnover analysis and gain more nuanced insights.

Customizing Reports for Enhanced Analysis

QuickBooks Online provides customizable report templates that allow users to tailor asset turnover ratio analysis to their specific business needs. Here are some tips:

  • Add or remove columns in the Balance Sheet and Income Statement reports to focus on key asset and revenue accounts.

  • Create custom date ranges to analyze trends over specific periods.

  • Compare multiple report dates to analyze changes over time.

  • Save customized reports for easy access later.

By customizing reports in this way, QuickBooks Online users can enhance their asset turnover ratio analysis.

Utilizing QuickBooks Online for Comparative Analysis

QuickBooks Online makes it easy to compare asset turnover ratios over time or against industry benchmarks:

  • Compare ratios year-over-year to identify trends.

  • Use the Benchmarking feature to see how your ratios compare to your industry.

  • Set custom date ranges for more targeted comparative analysis.

  • Identify areas needing improvement by comparing ratios.

Performing these types of comparative analyses provides greater context and insights for asset turnover decisions.

Integrating QuickBooks Online with Other Tools

To take asset turnover analysis to the next level, QuickBooks Online integrates seamlessly with other software tools:

  • Export reports to Excel for additional calculations and visualizations.

  • Connect to business intelligence tools like Power BI for customizable dashboards.

  • Integrate with other accounting systems for automated data flows.

By extending QuickBooks Online's capabilities using complementary software, businesses can perform comprehensive financial analysis to optimize asset turnover.

Conclusion: Maximizing Business Potential with QuickBooks

Recap of Asset Turnover Ratio Calculation

The asset turnover ratio is an important financial metric that measures how efficiently a business is using its assets to generate revenue. Specifically, it is calculated by dividing net sales by average total assets.

A higher asset turnover ratio indicates that a business is generating more revenue per dollar of assets, which is a sign of efficient asset utilization. Calculating this ratio periodically in QuickBooks provides visibility into how productively assets are being leveraged to drive sales.

Strategic Decisions Based on QuickBooks Data

By tracking the asset turnover ratio in QuickBooks over time, businesses can identify trends and make strategic decisions accordingly. For example:

  • A decreasing asset turnover ratio may indicate assets need to be better utilized or sales need to be increased. Strategies like entering new markets or reconfiguring operations can be considered.

  • A high and improving ratio suggests current assets are enabling revenue generation. Continuing to invest in and expand these assets could further boost sales.

Using the asset turnover ratio from QuickBooks as an input, management can align strategic goals around improving asset productivity to yield better financial performance.

Next Steps for Financial Excellence

To build on the insights gained from monitoring asset turnover ratios in QuickBooks, businesses should:

  • Set target ratios based on their business model and industry benchmarks. This establishes goals to orient strategic decisions.

  • Analyze the ratio across business units. Identify areas outperforming or underperforming to guide resource allocation decisions.

  • Pair with other metrics like return on assets to connect the ratio to profitability outcomes.

By taking these additional steps, the asset turnover ratio calculated in QuickBooks can significantly inform efforts to advance financial health and unlock business potential.

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