Virtual Assistant

Virtual Marketing Coordinator

Looking to hire your next Virtual Marketing Coordinator? Here’s a full job description template to use as a guide.

About Vintti

Vintti is a specialized staffing agency that believes diversity is the catalyst for innovation. We connect US-based SMBs, startups, and firms with exceptional talent from Latin America, fostering a rich tapestry of cultural perspectives within American businesses. Our unique position allows us to handpick professionals who not only possess the required skills but also bring fresh ideas and global insights to the table. Vintti's services go beyond filling positions; we enrich company cultures and expand business horizons on an international scale.

Description

A Virtual Marketing Coordinator plays a crucial role in a company's digital marketing strategy by managing and executing various online marketing initiatives remotely. This position involves coordinating campaigns, monitoring performance metrics, conducting market research, and collaborating with other team members to ensure cohesive messaging across all digital platforms. The Virtual Marketing Coordinator is adept at using digital marketing tools and platforms to optimize content, enhance social media presence, and drive audience engagement. This role requires excellent communication skills, creativity, and a keen understanding of current marketing trends and strategies to effectively promote a company's brand and products.

Requirements

- Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum of 2 years of experience in digital marketing, social media management, or a similar role
- Proficiency in using social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) and their respective analytics tools
- Experience with digital marketing tools such as Google Analytics, Hootsuite, HubSpot, or similar
- Strong understanding of SEO principles and best practices
- Excellent written and verbal communication skills
- Proficient in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact)
- Strong analytical skills and ability to interpret data to make informed decisions
- Ability to multitask, prioritize, and manage time efficiently in a remote work environment
- Creative mindset with the ability to generate engaging content
- Strong attention to detail and organizational skills
- Ability to work collaboratively within a team and independently
- Familiarity with content management systems (CMS) like WordPress or similar
- Experience in handling virtual events and webinars using platforms like Zoom or Microsoft Teams
- Basic knowledge of HTML/CSS is a plus
- Ability to manage relationships with external vendors and partners effectively
- Strong problem-solving skills and the ability to adapt to changing environments and demands
- Knowledge of current digital marketing trends and willingness to keep updated

Responsabilities

- Develop, schedule, and manage social media content across various platforms
- Monitor and respond to comments, messages, and inquiries on social media channels
- Analyze and report on social media and digital marketing metrics to measure success
- Assist with the creation of marketing materials, including graphics, videos, and written content
- Coordinate email marketing campaigns, including writing, editing, and sending newsletters
- Conduct market research to identify trends and insights relevant to our target audience
- Collaborate with the marketing team to plan and execute marketing strategies and promotional activities
- Maintain and update the company's website content to ensure accuracy and relevance
- Manage relationships with external vendors and partners, such as graphic designers and copywriters
- Track and manage budget expenditures for various marketing activities
- Assist in organizing online events, webinars, and other virtual marketing initiatives
- Optimize SEO to improve website visibility and search engine rankings
- Prepare presentations and reports for internal and external stakeholders
- Stay up-to-date with digital marketing trends and tools to ensure best practices are followed
- Handle administrative tasks related to marketing activities, such as data entry and file management
- Support customer service efforts by addressing online inquiries and feedback promptly and professionally

Ideal Candidate

The ideal candidate for the Virtual Marketing Coordinator role is a highly organized and self-motivated individual with a Bachelor's degree in Marketing, Business, Communications, or a related field, coupled with a minimum of 2 years of experience in digital marketing and social media management. This candidate excels in time management and has a strong analytical mindset, capable of interpreting data to make informed decisions. They possess excellent written and verbal communication skills, and are proficient in using social media platforms, digital marketing tools such as Google Analytics and Hootsuite, and graphic design software like Adobe Creative Suite or Canva. They demonstrate a deep understanding of SEO principles and email marketing platforms such as Mailchimp, and have experience with CMS like WordPress. The candidate is a creative thinker with a knack for generating engaging content and is adept at managing multiple projects simultaneously in a remote work environment. They are proficient in handling virtual events and webinars and demonstrate strong problem-solving skills, adaptability, and technical proficiency. A collaborative team player, they effectively manage relationships with external vendors and partners, and are customer-focused with a proactive approach to addressing online inquiries. Their dedication to staying up-to-date with digital marketing trends and new tools, combined with a strong attention to detail, work ethic, and ability to anticipate needs, sets them apart as the perfect fit for this position.

On a typical day, you will...

- Develop, schedule, and manage social media content across various platforms
- Monitor and respond to comments, messages, and inquiries on social media channels
- Analyze and report on social media and digital marketing metrics to measure success
- Assist with the creation of marketing materials, including graphics, videos, and written content
- Coordinate email marketing campaigns, including writing, editing, and sending newsletters
- Conduct market research to identify trends and insights relevant to our target audience
- Collaborate with the marketing team to plan and execute marketing strategies and promotional activities
- Maintain and update the company's website content to ensure accuracy and relevance
- Manage relationships with external vendors and partners, such as graphic designers and copywriters
- Track and manage budget expenditures for various marketing activities
- Assist in organizing online events, webinars, and other virtual marketing initiatives
- Optimize SEO to improve website visibility and search engine rankings
- Prepare presentations and reports for internal and external stakeholders
- Stay up-to-date with digital marketing trends and tools to ensure best practices are followed
- Handle administrative tasks related to marketing activities, such as data entry and file management
- Support customer service efforts by addressing online inquiries and feedback promptly and professionally

What we are looking for

- Highly organized with strong attention to detail
- Self-motivated and able to work independently
- Excellent time management skills
- Strong communication and interpersonal skills
- Creative thinker with a passion for digital marketing
- Analytical mindset and data-driven decision maker
- Proactive and able to anticipate needs and challenges
- Adaptable and open to learning new tools and technologies
- Collaborative team player
- Customer-focused and responsive
- Problem solver with a positive attitude
- Ability to manage multiple projects simultaneously
- Strong work ethic and dedication to achieving goals
- Tech-savvy and comfortable with virtual communication platforms
- Ability to work efficiently in a remote work environment

What you can expect (benefits)

- Competitive salary range ($50,000 - $65,000 annually)
- Comprehensive health benefits (medical, dental, vision)
- Flexible working hours
- Remote work opportunities
- Paid time off (vacation days, sick days, and holidays)
- Professional development and training opportunities
- Employee wellness programs
- Performance-based bonuses
- Retirement savings plan (401(k) with company match)
- Employee assistance program (EAP)
- Access to online learning platforms
- Company-sponsored virtual team-building activities
- Opportunities for career advancement
- Subsidized internet expenses
- Monthly office stipend
- Discounts on company products and services

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