Virtual Assistant

Virtual Social Media Manager

Looking to hire your next Virtual Social Media Manager? Here’s a full job description template to use as a guide.

About Vintti

Vintti is revolutionizing remote staffing by prioritizing time zone alignment. We connect US-based SMBs, startups, and firms with Latin American professionals who work synchronously with US schedules. This approach ensures that businesses can maintain their usual workflows, conduct real-time meetings, and collaborate effectively without the typical challenges of working across disparate time zones.

Description

A Virtual Social Media Manager leverages digital platforms to craft, execute, and oversee a company's social media strategy. The role encompasses content creation, audience engagement, and performance analytics to enhance brand awareness and drive online growth. By collaborating closely with marketing teams, a Virtual Social Media Manager ensures consistent messaging that aligns with business goals. They stay up-to-date with industry trends and leverage tools to optimize campaigns, fostering a vibrant digital presence. This remote role combines creative and analytical skills, making it essential for businesses seeking impactful online interactions.

Requirements

- Proven work experience as a Social Media Manager or similar role.
- Strong understanding of major social media platforms and their algorithms.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer).
- Experience with social media advertising and campaign management.
- Ability to analyze metrics and generate actionable insights.
- Strong organizational and time-management skills.
- Creative thinking and problem-solving abilities.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Basic knowledge of SEO and content marketing principles.
- Experience working with influencers and external content creators.
- Ability to manage crisis situations and handle negative comments professionally.
- High attention to detail and accuracy.
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- Knowledge of current social media trends and best practices.
- Ability to work independently and as part of a team.
- Flexibility to adapt to changing priorities and work in a fast-paced environment.
- Strong customer service orientation.
- Experience with live streaming and hosting virtual events.
- Understanding of branding and brand consistency.

Responsabilities

- Develop, curate, and schedule engaging content for social media platforms.
- Monitor social media accounts and respond promptly to comments, messages, and mentions.
- Track and analyze social media metrics to optimize performance and achieve goals.
- Collaborate with marketing, sales, and customer service teams for brand consistency.
- Create and manage social media advertising campaigns, including budgeting and performance analysis.
- Stay updated on social media trends, tools, and best practices for strategy integration.
- Create and maintain a content calendar for consistent posting and timely campaign execution.
- Conduct competitor analysis to identify strengths, weaknesses, and opportunities.
- Design graphics, write copy, and create other content for social media posts and campaigns.
- Engage with followers, industry influencers, and brand advocates to build an online community.
- Organize and host live sessions, webinars, and virtual events on social media platforms.
- Coordinate with external content creators and influencers for high-quality content.
- Handle crisis management by addressing negative comments and mitigating issues.
- Analyze user-generated content and feedback to inform content and engagement strategies.
- Conduct regular social media audits to ensure content and campaign effectiveness.
- Report regularly on social media performance with insights and recommendations.

Ideal Candidate

The ideal candidate for the Virtual Social Media Manager role is a highly motivated and goal-oriented individual with a proven track record in managing social media accounts for diverse brands. They possess a strong understanding of major social media platforms, algorithms, and best practices, paired with excellent written and verbal communication skills. Proficient in using social media management tools like Hootsuite or Buffer, as well as graphic design tools such as Canva or Adobe Creative Suite, the candidate excels in creating visually appealing and engaging content. They have substantial experience in running, analyzing, and optimizing social media advertising campaigns, leveraging robust analytical skills to generate actionable insights and drive performance. With a background in working collaboratively across marketing, sales, and customer service teams, they ensure brand consistency and alignment with business objectives. The candidate is known for their proactive approach, creativity, and problem-solving abilities, capable of managing crisis situations calmly and professionally. They are adept at multitasking, prioritizing, and handling a fast-paced environment, balancing independence with strong team collaboration. Their empathetic and customer service-oriented nature, combined with an innovative mindset and passion for social media and digital marketing, makes them a dependable and flexible asset to any organization. Holding a Bachelor's degree in Marketing, Communications, or a related field, they consistently demonstrate strong work ethic, reliability, and a keen ability to adapt to evolving trends in social media.

On a typical day, you will...

- Develop, curate, and schedule engaging content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
- Monitor social media accounts for comments, messages, and mentions, and respond promptly to increase customer engagement.
- Track and analyze social media metrics and adjust strategies as needed to optimize performance and achieve goals.
- Collaborate with marketing, sales, and customer service teams to ensure brand consistency and align social media efforts with overall business objectives.
- Create and manage social media advertising campaigns, including budgeting, targeting, and performance analysis.
- Stay updated on current social media trends, tools, and best practices, and incorporate them into the social media strategy.
- Create and maintain a content calendar to ensure consistent posting and timely execution of social media campaigns.
- Conduct competitor analysis to identify strengths, weaknesses, and opportunities in the social media landscape.
- Design graphics, write copy, and create other content as needed to support social media posts and campaigns.
- Engage with followers, industry influencers, and brand advocates to build and maintain a vibrant online community.
- Organize and host live sessions, webinars, and other virtual events on social media platforms to engage the audience.
- Coordinate with external content creators and influencers to generate high-quality, engaging content.
- Handle crisis management on social media by addressing negative comments and mitigating potential issues.
- Analyze user-generated content and feedback to inform content creation and engagement strategies.
- Conduct regular social media audits to ensure the effectiveness and relevance of content and campaigns.
- Report regularly on social media performance, providing insights and recommendations for continuous improvement.

What we are looking for

- Highly motivated and goal-oriented
- Strong attention to detail
- Excellent multitasking abilities
- Capable of working independently
- Effective team player
- Strong interpersonal skills
- Creative thinker
- Strong problem-solving skills
- Adaptable to change
- Ability to work in a fast-paced environment
- Strong analytical skills
- Results-driven
- Proactive and self-starter
- Excellent time management
- Customer service-oriented
- Strong communication skills
- Innovative mindset
- Reliable and dependable
- Strong work ethic
- Empathetic and understanding
- Tech-savvy
- Passionate about social media and digital marketing

What you can expect (benefits)

- Competitive salary range: $50,000 - $70,000 annually, depending on experience
- Comprehensive health, dental, and vision insurance
- Flexible working hours and remote work opportunities
- Paid time off (PTO) and holiday pay
- Professional development and continuing education opportunities
- Performance-based bonuses and incentives
- Access to online courses and training programs
- Retirement savings plan (401k) with employer match
- Employee assistance program (EAP)
- Technology stipend for home office setup
- Fitness and wellness program reimbursement
- Monthly internet and phone bill reimbursement
- Access to industry conferences and networking events
- Opportunity for career growth and advancement within the company
- Collaborative and inclusive company culture
- Regular team-building activities and virtual social events
- Annual performance reviews and salary increases
- Travel opportunities for company events and client meetings
- Mental health and wellness support
- Parental leave and family support programs

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