Customer Insights Manager

Vintti is revolutionizing remote staffing by prioritizing time zone alignment. We connect US-based SMBs, startups, and firms with Latin American professionals who work synchronously with US schedules. This approach ensures that businesses can maintain their usual workflows, conduct real-time meetings, and collaborate effectively without the typical challenges of working across disparate time zones.

A Customer Insights Manager plays a pivotal role in understanding and interpreting customer behaviors, preferences, and needs to drive strategic business decisions. This role involves collecting and analyzing data from various sources such as surveys, focus groups, and market research to identify trends and actionable insights. They work closely with departments like marketing, product development, and sales to ensure that customer feedback is integrated into business strategies. By leveraging their deep understanding of the customer journey, they help enhance customer satisfaction and loyalty, ultimately contributing to the company's growth and success.

- Bachelor's degree in Marketing, Business, Statistics, or related field; Master's degree preferred.
- Minimum of 5 years of experience in customer insights, market research, or data analysis.
- Strong analytical skills with expertise in statistical analysis and data interpretation.
- Proficiency in advanced analytics tools and software (e.g., SPSS, SAS, R, Python).
- Experience with survey design and administration.
- Familiarity with qualitative research methods, including focus groups and in-depth interviews.
- Excellent knowledge of data visualization tools (e.g., Tableau, Power BI).
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Ability to present complex data and insights in a clear and actionable manner to various stakeholders.
- High proficiency in using customer relationship management (CRM) and marketing automation platforms.
- Knowledge of social media analytics and brand sentiment tracking tools.
- Demonstrated ability to work collaboratively with cross-functional teams.
- Strong problem-solving skills and critical thinking.
- Attention to detail and commitment to data accuracy.
- Experience in mentoring or leading a team.
- Up-to-date knowledge of industry trends and competitive landscape.
- Ability to work with external research firms or consultants.
- Familiarity with data privacy regulations and standards.

- Analyze customer data to identify trends, patterns, and actionable insights.
- Develop and implement customer satisfaction surveys and feedback mechanisms.
- Collaborate with marketing, product development, and sales teams to align customer insights with business strategies.
- Create detailed reports summarizing key insights and recommendations for stakeholders.
- Conduct focus groups and in-depth interviews with customers to gather qualitative data.
- Monitor and track customer sentiment and brand perception through social media analytics and other digital platforms.
- Present findings and insights in meetings and strategy sessions with senior management.
- Design and manage customer segmentation models to better understand and anticipate customer needs.
- Stay updated on industry trends and competitive landscape to provide relevant insights.
- Use advanced analytical tools and software to enhance data analysis processes.
- Work with data scientists and analysts to ensure data accuracy and integrity.
- Develop and maintain dashboards and visualizations to easily communicate insights.
- Train and mentor team members on best practices for customer insight analysis.
- Partner with external research firms or consultants as needed for specialized projects.
- Ensure compliance with data privacy regulations and standards in all customer insights activities.

The ideal candidate for the role of Customer Insights Manager is a highly analytical and detail-oriented professional with a strong background in customer insights, market research, and data analysis, holding at least a Bachelor's degree in Marketing, Business, Statistics, or a related field, with a preference for those with a Master's degree. With a minimum of 5 years of experience, they possess advanced skills in statistical analysis and data interpretation, particularly using tools like SPSS, SAS, R, and Python. Proficient in data visualization through Tableau or Power BI, they can create clear, actionable reports that effectively communicate complex data to various stakeholders. Their expertise extends to qualitative research methods, such as conducting focus groups and in-depth interviews, and they have a proven track record in designing and administering comprehensive customer satisfaction surveys. Adept at tracking customer sentiment and brand perception, they utilize social media analytics and CRM platforms to gather and analyze data. The ideal candidate is an exceptional communicator, capable of presenting insights clearly and persuasively in both written and verbal forms. They exhibit strong project management skills, are adept at handling multiple initiatives simultaneously, and have experience in mentoring or leading a team. A collaborative team player, they work effectively with cross-functional teams and external research firms, maintaining high ethical standards and a commitment to data privacy. Proactive and well-versed in current industry trends and competitive dynamics, they demonstrate a passion for enhancing customer experience and satisfaction, while showcasing flexibility and adaptability in a fast-paced and ever-changing environment.

- Analyze customer data to identify trends, patterns, and actionable insights.
- Develop and implement customer satisfaction surveys and feedback mechanisms.
- Collaborate with marketing, product development, and sales teams to align customer insights with business strategies.
- Create detailed reports summarizing key insights and recommendations for stakeholders.
- Conduct focus groups and in-depth interviews with customers to gather qualitative data.
- Monitor and track customer sentiment and brand perception through social media analytics and other digital platforms.
- Present findings and insights in meetings and strategy sessions with senior management.
- Design and manage customer segmentation models to better understand and anticipate customer needs.
- Stay updated on industry trends and competitive landscape to provide relevant insights.
- Use advanced analytical tools and software to enhance data analysis processes.
- Work with data scientists and analysts to ensure data accuracy and integrity.
- Develop and maintain dashboards and visualizations to easily communicate insights.
- Train and mentor team members on best practices for customer insight analysis.
- Partner with external research firms or consultants as needed for specialized projects.
- Ensure compliance with data privacy regulations and standards in all customer insights activities.

- Strong analytical mindset and attention to detail
- Excellent problem-solving skills and critical thinking
- Ability to interpret complex data and translate it into actionable insights
- Exceptional communication skills, both written and verbal
- Highly proficient in advanced analytics tools and software
- Skilled in data visualization and constructing clear, informative reports
- Collaborative and able to work effectively with cross-functional teams
- Strong project management abilities, capable of handling multiple tasks simultaneously
- Proactive in staying updated with industry trends and competitive intelligence
- Competent in managing and mentoring team members
- Excellent organizational skills and time management
- Adept at conducting qualitative research, including focus groups and in-depth interviews
- Strong understanding of customer sentiment analysis and brand perception tracking
- Capability to manage customer segmentation models effectively
- Committed to maintaining data accuracy and integrity
- Demonstrates a passion for improving customer experience and satisfaction
- Flexibility and adaptability in a fast-paced, changing environment
- Strong ethical standards and commitment to data privacy
- Ability to build relationships with external research firms or consultants

- Competitive salary range based on experience and qualifications
- Comprehensive health, dental, and vision insurance
- Flexible working hours and remote work options
- Generous paid time off (PTO) and holiday schedule
- 401(k) retirement plan with company matching
- Professional development opportunities and training programs
- Tuition reimbursement for relevant courses and certifications
- Employee wellness programs and resources
- Paid parental leave and family support benefits
- Company-provided equipment and resources for remote work
- Opportunities for career advancement and internal mobility
- Inclusive and diverse work environment
- Performance-based bonuses and incentive programs
- Access to company-sponsored events and networking opportunities
- Employee assistance program (EAP) for personal and professional support
- Transportation and commuting benefits
- Discounts on company products and services
- On-site amenities (e.g., gym, cafeteria) at corporate locations
- Supportive team culture focused on collaboration and innovation