HR Branding Consultant

At Vintti, we specialize in providing US businesses with staffing solutions that feel local. By connecting companies with Latin American professionals operating in compatible time zones, we ensure that work schedules align naturally with US business hours. This temporal harmony facilitates immediate response times, efficient project management, and a cohesive team dynamic regardless of physical location.

An HR Branding Consultant plays a pivotal role in shaping and promoting a company's internal and external image as an employer. This role focuses on developing strategies to enhance the employer brand, ensuring it aligns with the organization's values and culture. By leveraging various marketing and communications techniques, the consultant works to attract, engage, and retain top talent. Responsibilities often include conducting market research, creating content for various channels, and collaborating with HR and marketing teams to deliver a consistent and appealing message about the workplace environment and culture.

- Bachelor's degree in Human Resources, Marketing, Communications, or a related field
- Proven experience in employer branding, marketing, or talent acquisition
- Strong understanding of employer branding strategies and principles
- Proficiency in using HR and marketing tools and platforms (e.g., LinkedIn, Glassdoor, social media)
- Excellent written and verbal communication skills
- Ability to create compelling content and promotional materials
- Experience with market research and data analysis
- Strong project management and organizational skills
- Ability to work collaboratively with cross-functional teams
- Experience in managing social media channels and online presence
- Creative thinking and problem-solving abilities
- Ability to build and maintain relationships with educational institutions and other external partners
- Strong understanding of recruitment processes and candidate experience
- Familiarity with employee engagement and advocacy programs
- Knowledge of internal communication practices
- Ability to work independently and manage multiple projects simultaneously
- Passion for staying updated on industry trends and best practices in employer branding

- Develop and implement comprehensive employer branding strategies.
- Conduct thorough market research to identify candidate trends and insights.
- Collaborate with marketing and communications teams for content creation.
- Manage and maintain career pages and social media profiles.
- Organize and participate in career fairs and networking events.
- Analyze the effectiveness of branding initiatives using metrics and analytics.
- Create and manage employee advocacy programs.
- Build partnerships with universities and educational institutions.
- Design and execute internal communication campaigns.
- Oversee the production of promotional materials.
- Monitor online presence and manage company reputation on various platforms.
- Provide training and support for HR and recruitment teams.
- Gather and act on feedback from candidates and employees.
- Collaborate with senior leadership on alignment with business objectives.
- Stay updated on industry trends and best practices.

The ideal candidate for the HR Branding Consultant role is a creative and innovative thinker with a passion for employer branding and talent acquisition. They possess a Bachelor's degree in Human Resources, Marketing, Communications, or a related field, complemented by proven experience in employer branding, marketing, or talent acquisition. They exhibit a strong understanding of employer branding strategies and principles, alongside proficiency in utilizing HR and marketing tools and platforms like LinkedIn and Glassdoor. Their excellent written and verbal communication skills enable them to create compelling content and promotional materials effectively. With a background in market research and data analysis, they can strategically measure and analyze the effectiveness of branding initiatives. This candidate is highly organized and adept in project management, capable of managing multiple projects simultaneously while collaborating seamlessly with cross-functional teams. Their ability to maintain and manage an engaging online presence across social media channels is essential, as is their creative problem-solving approach. They excel in building and nurturing relationships with educational institutions and external partners, and have a solid grasp on recruitment processes and candidate experience. Their strategic mindset focuses on long-term goals, and they demonstrate leadership abilities paired with confidence in taking initiative. Adaptable, results-driven, and data-oriented, they are proactive in their pursuit of excellence, ensuring they stay abreast of industry trends and best practices. Finally, their empathetic nature and strong interpersonal skills allow them to connect with diverse audiences, promoting a positive company culture and values through their dedication and enthusiasm.

- Develop and implement employer branding strategies to enhance the company's reputation as an employer of choice.
- Conduct market research to identify key trends and insights about target candidates.
- Collaborate with marketing and communications teams to create compelling content that showcases company culture, values, and career opportunities.
- Manage and update career pages on the company's website and social media platforms.
- Organize and participate in career fairs, networking events, and other recruitment marketing activities.
- Analyze and measure the effectiveness of branding initiatives using metrics and analytics.
- Create and manage employee advocacy programs to promote positive workplace stories.
- Build relationships with universities, colleges, and other educational institutions to attract emerging talent.
- Design and execute internal communication campaigns to engage current employees.
- Oversee the production of promotional materials, such as videos, brochures, and social media posts.
- Monitor online presence and reputation on job boards, review sites, and social media platforms.
- Provide training and support to HR and recruitment teams on branding best practices.
- Gather and act on feedback from candidates and employees to improve employer branding efforts.
- Collaborate with senior leadership to align employer branding strategies with overall business objectives.
- Stay updated on industry trends and best practices in employer branding and talent acquisition.

- Creative and innovative thinker
- Strong communication and presentation skills
- Detail-oriented and organized
- Proactive and self-motivated
- Collaborative team player
- Strategic mindset with a focus on long-term goals
- Strong interpersonal and relationship-building skills
- Adaptable and open to change
- Results-driven and performance-oriented
- Passionate about employer branding and talent acquisition
- Analytical and data-driven approach to decision-making
- Empathetic and able to connect with diverse audiences
- Ability to manage multiple projects and deadlines effectively
- Leadership abilities and confidence in taking initiative
- Enthusiastic about promoting company culture and values
- Strong problem-solving skills and resourcefulness
- Tech-savvy and quick to learn new platforms and tools

- Competitive salary range based on experience and qualifications
- Comprehensive health, dental, and vision insurance plans
- Retirement savings plan with company matching contributions
- Flexible work schedule and remote work options
- Generous paid time off (PTO) and holiday policies
- Professional development opportunities and tuition reimbursement programs
- Access to industry conferences, training, and certification programs
- Employee wellness programs, including gym membership discounts and wellness workshops
- Company-sponsored team-building activities and social events
- Opportunity to work with a dynamic and supportive team
- Career advancement opportunities within the organization
- Inclusive and diverse work environment
- Access to cutting-edge HR and marketing tools and technologies
- Company-provided equipment for remote work
- Employee assistance programs (EAP) for personal and professional support
- Opportunities to contribute to impactful employer branding projects
- Recognition and rewards programs for outstanding performance
- Collaborative and innovative work culture
- Mentorship and coaching from experienced professionals