Social Media Data Analyst

Vintti is a forward-thinking staffing agency at the forefront of global talent solutions. We specialize in connecting US-based SMBs, startups, and firms with highly skilled professionals from Latin America. Our innovative approach breaks down geographical barriers, allowing businesses to tap into a rich pool of diverse talent while offering Latin American professionals access to exciting international career opportunities. Vintti builds bridges across continents, fostering cultural exchange and driving business growth through strategic staffing solutions.

A Social Media Data Analyst plays a crucial role in understanding and enhancing a company's social media presence through data-driven insights. They analyze various metrics, trends, and patterns from platforms like Facebook, Twitter, and Instagram to gauge the effectiveness of social media strategies. This role involves monitoring performance indicators such as engagement rates, follower growth, and click-through rates to inform content creation and marketing strategies. By interpreting data and providing actionable insights, a Social Media Data Analyst helps in optimizing campaigns, enhancing audience engagement, and ultimately driving more meaningful interactions and conversions.

- Bachelor's degree in Marketing, Data Science, Statistics, or a related field
- Proven experience as a Social Media Data Analyst or similar role
- Proficiency with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
- Strong understanding of social media platforms and their metrics (e.g., Facebook Insights, Twitter Analytics)
- Advanced skills in Microsoft Excel; experience with data visualization tools (e.g., Tableau, Power BI) is advantageous
- Excellent analytical and problem-solving skills
- Ability to interpret complex data and present it in a clear, actionable manner
- Strong attention to detail and a commitment to data accuracy
- Experience with sentiment analysis and tools (e.g., Brandwatch, Mention)
- Knowledge of SEO and web traffic metrics
- Familiarity with A/B testing and multivariate experiments
- Strong written and verbal communication skills
- Ability to manage multiple projects and prioritize tasks effectively
- Experience with predictive analytics and statistical analysis techniques
- Understanding of digital marketing and social media strategies
- Strong collaboration skills and the ability to work in a team environment
- Knowledge of SQL or other data querying languages is a plus
- Ability to stay up-to-date with the latest industry trends and best practices
- Critical thinking and creative problem-solving skills
- Proven ability to provide actionable insights and recommendations based on data analysis

- Monitor and analyze performance metrics across social media platforms
- Extract, compile, and manage data from social media channels using analytics tools
- Generate and distribute daily, weekly, and monthly reports on social media metrics and KPIs
- Identify trends, patterns, and actionable insights from social media data
- Conduct competitor analysis to benchmark performance and derive best practices
- Collaborate with the marketing team to ensure social media strategies align with business goals
- Track and analyze campaign performance and provide optimization recommendations
- Perform sentiment analysis to assess audience reactions and engagement levels
- Utilize data to identify target audiences and develop detailed audience profiles
- Present data findings and recommendations to stakeholders through clear, visual reports
- Ensure the accuracy and integrity of data in reports
- Develop and maintain real-time social media performance tracking dashboards
- Stay current with the latest social media trends, tools, and best practices
- Work with content creators to optimize posts for better reach and engagement
- Conduct A/B testing to evaluate the effectiveness of social media strategies
- Assist in the formulation of data-driven social media strategies
- Monitor brand mentions and conversations to gauge public sentiment
- Assess the impact of social media activities on website traffic and conversion rates
- Utilize predictive analytics to forecast future trends and performance in social media
- Respond to ad-hoc data analysis requests from various departments within the organization

The ideal candidate for the Social Media Data Analyst role will possess a Bachelor's degree in Marketing, Data Science, Statistics, or a related field, and have proven experience in a similar position. They have a deep understanding of social media platforms and their analytics metrics, demonstrated proficiency with tools such as Google Analytics, Hootsuite, and Sprout Social, and advanced skills in Microsoft Excel and data visualization tools like Tableau and Power BI. The perfect candidate has excellent analytical and problem-solving skills, paired with the ability to interpret complex data and present it in a clear, actionable manner. They exhibit strong attention to detail, ensuring data accuracy, and have experience with sentiment analysis tools such as Brandwatch and Mention. Their knowledge extends to SEO and web traffic metrics, and they are adept at performing A/B testing and multivariate experiments. With robust written and verbal communication skills, they can effectively manage multiple projects and prioritize tasks. They have a strong grasp of digital marketing strategies, predictive analytics, and statistical analysis techniques, and familiarity with SQL or other data querying languages is a plus. The ideal candidate is analytical, detail-oriented, and committed to accuracy, with a proactive, self-motivated approach and a strong sense of initiative. They are effective communicators and team players with excellent collaboration abilities and a creative mindset that helps translate data into actionable insights. Their strong adaptability ensures they stay updated with industry trends, and their customer-focused attitude is driven by a deep understanding of audience engagement. The ideal candidate is results-driven, skilled in data visualization, logical, methodical, and innovative, continuously seeking to improve processes and strategies.

- Monitor and analyze performance metrics across various social media platforms
- Extract and compile data from social media channels using analytics tools
- Generate daily, weekly, and monthly reports on social media metrics and KPIs
- Identify trends, patterns, and insights from social media data
- Conduct competitor analysis to benchmark performance and identify best practices
- Collaborate with the marketing team to align social media strategies with business objectives
- Track campaign performance and provide actionable insights for optimization
- Perform sentiment analysis to gauge audience reactions and engagement
- Use data to identify target audiences and create detailed audience profiles
- Present findings and recommendations to stakeholders through clear and visually appealing reports
- Ensure data accuracy and integrity in reporting
- Develop and maintain dashboards for real-time social media performance tracking
- Stay updated on the latest social media trends, tools, and best practices
- Work with content creators to optimize posts for maximum reach and engagement
- Conduct A/B testing to measure the effectiveness of social media strategies
- Assist in the development of social media strategies based on data-driven insights
- Monitor brand mentions and conversations to gauge public perception
- Analyze the impact of social media activities on website traffic and conversions
- Utilize predictive analytics to forecast future social media trends and performance
- Respond to ad-hoc data requests from various departments within the organization

- Analytical mindset with a passion for data
- Detail-oriented and committed to accuracy
- Ability to think critically and solve complex problems
- Proactive and self-motivated with a strong sense of initiative
- Effective communicator with strong presentation skills
- Team player with excellent collaboration abilities
- Strong adaptability and willingness to stay updated on industry trends
- Creative thinker with the ability to derive insights from data
- Excellent time management and organizational skills
- Results-driven with a focus on delivering actionable insights
- Skilled in data visualization and presenting complex information clearly
- Customer-focused with an understanding of audience engagement
- Technically proficient with a strong grasp of analytics tools and software
- Logical and methodical approach to analyzing data
- Innovative with a drive to continuously improve processes and strategies

- Competitive salary range based on experience and qualifications
- Comprehensive health, dental, and vision insurance plans
- 401(k) retirement plan with company matching
- Generous paid time off (PTO) including vacation, sick leave, and holidays
- Flexible work schedule with opportunities for remote work
- Professional development and training programs
- Career advancement opportunities within the company
- Employee wellness programs and initiatives
- Access to industry conferences and networking events
- Company-sponsored team-building activities and social events
- Performance bonuses and incentive-based rewards
- Subsidized gym membership or fitness program reimbursements
- Parental leave and family support benefits
- Employee assistance program (EAP) for mental health and wellness
- Collaborative and inclusive work environment
- Tuition reimbursement for relevant courses and certifications
- Company-provided equipment and technology for remote work
- Transportation and commuting allowances (where applicable)
- Recognition and award programs for outstanding performance