Web Analytics Specialist

Vintti bridges the staffing gap for US businesses with a unique focus on time zone compatibility. We source top talent from Latin America, offering companies access to professionals who are available during standard US working hours. This alignment eliminates the need for off-hour communications and allows for integrated teamwork, as if all team members were in the same office.

A Web Analytics Specialist plays a crucial role in optimizing online presence by analyzing web data to drive strategic decisions. This professional collects, measures, and interprets website traffic and user behavior, providing actionable insights to improve site performance, enhance user experience, and increase conversion rates. Using tools like Google Analytics, they generate detailed reports, track KPIs, and identify trends and opportunities. Collaborating with marketing and development teams, they recommend changes to content, design, and functionality, ensuring data-driven strategies that align with business objectives.

- Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
- Minimum 3 years of experience in web analytics or a related field.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with Tag Management Systems (TMS) like Google Tag Manager or Adobe Launch.
- Strong analytical skills and the ability to interpret complex data sets.
- Experience with A/B testing and multivariate testing.
- Knowledge of SEO principles and their impact on web analytics.
- Proficiency in data visualization tools, such as Tableau, Power BI, or similar.
- Advanced knowledge of Excel, including pivot tables, v-lookups, and data visualization.
- Strong technical expertise in HTML, JavaScript, and web technologies.
- Excellent written and verbal communication skills.
- Ability to present complex data in a clear and concise way to stakeholders.
- Strong problem-solving skills and attention to detail.
- Ability to work collaboratively in a team environment.
- Self-motivated with the ability to manage multiple projects simultaneously.
- Strong understanding of digital marketing channels and their impact on website performance.
- Certification in Google Analytics is a plus.
- Experience with SQL or other database querying languages is a plus.
- Familiarity with predictive analytics and machine learning is a plus.

- Monitor and analyze website traffic, user behavior, and performance metrics using web analytics tools.
- Generate and distribute daily, weekly, and monthly KPI reports to stakeholders.
- Conduct in-depth analysis to identify trends, patterns, and anomalies in web data.
- Perform A/B and multivariate testing to optimize site performance and user experience.
- Collaborate with digital marketing teams to assess campaign effectiveness and channel performance.
- Develop and maintain real-time performance dashboards.
- Set up and manage web analytics goals, filters, and custom segments.
- Identify and recommend opportunities for website optimization based on data analysis.
- Troubleshoot and resolve issues related to web tracking and data collection.
- Implement and configure tagging solutions using Tag Management Systems (TMS).
- Present insights and recommendations through clear reports, presentations, and visualizations.
- Stay abreast of industry trends and best practices in web analytics and digital marketing.
- Train and support team members on web analytics tools and data interpretation.

The ideal candidate for the Web Analytics Specialist role will possess a bachelor's degree in Marketing, Statistics, Computer Science, or a related field, complemented by a minimum of three years of experience in web analytics or a related domain. They will be highly proficient in using web analytics tools, such as Google Analytics and Adobe Analytics, and have substantial experience with Tag Management Systems like Google Tag Manager or Adobe Launch. This individual will demonstrate advanced technical expertise in HTML, JavaScript, and web technologies, combined with strong analytical skills for interpreting complex data sets and performing A/B as well as multivariate testing to drive optimization efforts. They will be adept at utilizing data visualization tools, such as Tableau or Power BI, to create clear, actionable reports and insights. The successful candidate will also have a strong understanding of SEO principles and their impact on web analytics, a robust knowledge of digital marketing channels, and familiarity with advanced Excel functions. Excellent written and verbal communication skills are essential, as the role requires presenting complex data in an accessible way to stakeholders and collaborating effectively within cross-functional teams. Attributes such as a proactive attitude towards staying current with industry trends, superior problem-solving skills, a meticulous eye for detail, and a passion for digital marketing and web analytics will distinguish the ideal candidate. Additionally, self-motivation, organizational prowess, the ability to manage multiple projects simultaneously, and the capability of providing training and support to team members will complete the profile of the perfect candidate for this role.

- Monitor website traffic and user behavior using web analytics tools such as Google Analytics, Adobe Analytics, and others.
- Generate daily, weekly, and monthly reports on key performance indicators (KPIs) like page views, unique visitors, bounce rate, and conversion rate.
- Analyze website data to identify trends, patterns, and anomalies, and provide actionable insights.
- Conduct A/B testing and multivariate testing to improve site performance and user experience.
- Collaborate with digital marketing teams to track the effectiveness of marketing campaigns and channels.
- Develop and maintain dashboards that provide real-time insights into website performance.
- Set up and manage goals, filters, and custom segments within web analytics platforms.
- Identify opportunities to optimize website structure, content, and user journeys based on data analysis.
- Troubleshoot and resolve tracking and data collection issues, ensuring data accuracy and integrity.
- Assist in the implementation and configuration of tagging and tracking solutions using Tag Management Systems (TMS) like Google Tag Manager and Adobe Launch.
- Present findings and recommendations to stakeholders through clear and concise reports, presentations, and visualizations.
- Stay updated with the latest trends, techniques, and best practices in web analytics and digital marketing.
- Provide training and support to team members on the use and interpretation of web analytics tools and data.

- Analytical mindset with a strong attention to detail
- Highly proficient in web analytics tools and techniques
- Strong technical skills in HTML, JavaScript, and web technologies
- Excellent problem-solving skills
- Effective communicator with exceptional presentation skills
- Ability to interpret and present complex data clearly and concisely
- Strong collaborator capable of working within cross-functional teams
- Self-motivated and able to manage multiple projects simultaneously
- Adaptable and quick learner of new tools and technologies
- Proactive in staying updated with industry trends and best practices
- Results-oriented with a focus on actionable insights
- High level of accuracy and commitment to data integrity
- Strong organizational and time management skills
- Passionate about digital marketing and web analytics
- Innovative thinker with a drive for continuous improvement
- Patient and skilled in providing training and support to others

- Competitive salary range of $70,000 - $90,000 per year, based on experience
- Comprehensive health, dental, and vision insurance plans
- Flexible working hours and remote work opportunities
- Generous paid time off (PTO) and holiday schedule
- 401(k) plan with company matching contributions
- Continuing education and professional development support
- Opportunity for career advancement within the company
- Access to the latest web analytics tools and technologies
- Wellness programs, including gym membership discounts
- Employee assistance program (EAP) for personal support
- Life and disability insurance
- Transit and parking reimbursement programs
- Recognition and rewards programs for exceptional performance
- Inclusive and diverse workplace culture
- Regular team-building activities and social events
- Work-life balance initiatives and support