Customer Strategy Manager
Customer Support

Customer Strategy Manager

Looking to hire your next Customer Strategy Manager? Here’s a full job description template to use as a guide.

96000
yearly U.S. wage
38400
yearly with Vintti

* Salaries shown are estimates. Actual savings may be even greater. Please schedule a consultation to receive detailed information tailored to your needs.

About Vintti

Vintti is a dynamic staffing agency bridging the gap between Latin American talent and US-based businesses. We specialize in connecting skilled professionals from Latin America with small and medium-sized businesses, startups, and firms across the United States. Our mission is to provide top-tier staffing solutions that enable US companies to access a diverse pool of talented individuals while offering exciting career opportunities to Latin American professionals. By leveraging our extensive network and deep understanding of both markets, Vintti facilitates mutually beneficial partnerships that drive growth and innovation for our clients and candidates alike.

Description

A Customer Strategy Manager plays a pivotal role in aligning business goals with customer-centric strategies to drive growth and enhance loyalty. This professional leverages market research and data analysis to develop and implement comprehensive plans that optimize the customer journey and elevate the overall customer experience. By collaborating across various departments, the Customer Strategy Manager ensures that initiatives are cohesive and effectively address customer needs. This role is integral in transforming customer feedback into actionable insights, ultimately guiding the company toward achieving long-term success and sustainable customer relationships.

Requirements

- Bachelor's degree in Business, Marketing, or a related field.
- Minimum of 5 years of experience in customer strategy, marketing, or a related role.
- Proven experience in developing and implementing customer engagement strategies.
- Strong analytical skills with the ability to interpret customer data and derive actionable insights.
- Experience with CRM software and customer data analysis tools.
- Excellent collaboration skills with a track record of working effectively with cross-functional teams.
- Strong understanding of market research techniques and industry trends.
- Excellent project management skills, including the ability to lead projects from concept to execution.
- Strong communication skills, both written and verbal, with the ability to present to senior management.
- Proven ability to manage customer feedback and enhance service delivery.
- Experience with customer segmentation techniques and targeted marketing strategies.
- Ability to identify and capitalize on upselling, cross-selling, and retention opportunities.
- Competitor analysis experience to benchmark and differentiate customer strategies.
- Experience facilitating workshops and training sessions.
- Budget management skills with the ability to oversee financial performance of strategies.
- Experience engaging directly with customers to gather feedback and build relationships.
- Up-to-date knowledge of technological advancements in customer engagement.
- Strong documentation skills for maintaining customer strategy processes.
- Ability to track and analyze key performance indicators (KPIs) and adjust strategies accordingly.
- Coordination skills to ensure consistent messaging and support across customer interactions.
- Creative skills for developing content and communication materials for engagement programs.
- High level of organizational skills and attention to detail.
- Strong critical thinking and problem-solving skills.
- Ability to thrive in a fast-paced and dynamic work environment.

Responsabilities

- Develop and implement customer engagement strategies.
- Analyze customer data to identify trends and insights.
- Collaborate with cross-functional teams to align strategies.
- Conduct market research to stay informed about industry trends.
- Monitor the effectiveness of customer strategies and campaigns.
- Manage and address customer feedback.
- Lead projects focused on enhancing the customer journey.
- Prepare presentations and reports on strategy performance.
- Utilize CRM software to track customer interactions.
- Develop and manage customer segmentation strategies.
- Identify opportunities for upselling, cross-selling, and retention.
- Conduct competitor analysis for benchmarking and differentiation.
- Facilitate workshops and training sessions for customer strategy insights.
- Oversee the budget and financial performance of customer initiatives.
- Engage with key customers for direct feedback and relationship building.
- Stay updated on technological advancements for customer engagement.
- Develop and maintain documentation for customer strategy processes.
- Track and analyze customer strategy KPIs.
- Coordinate with the customer service team for consistent messaging.
- Develop content and communication materials for engagement programs.

Ideal Candidate

The ideal candidate for the Customer Strategy Manager role is a highly strategic thinker with a customer-centric mindset, possessing at least a bachelor's degree in Business, Marketing, or a related field, and a robust background with a minimum of 5 years in customer strategy, marketing, or a similar role. This individual excels in developing and implementing impactful customer engagement strategies, leveraging their strong analytical skills to interpret customer data and derive actionable insights. They are adept with CRM software and customer data analysis tools, and have a proven track record of working collaboratively across functions such as marketing, sales, and product development, ensuring cohesive and aligned strategies. The perfect candidate is not only well-versed in market research techniques and industry trends but also exhibits strong project management abilities, excelling from concept to execution. Their communication skills are exceptional, both written and verbal, allowing them to present findings and strategies effectively to senior management. This person demonstrates a proactive and results-oriented approach, consistently managing customer feedback and refining service delivery. They possess creative problem-solving capabilities, with experience in customer segmentation and targeted marketing strategies, along with the ability to identify upselling, cross-selling, and retention opportunities. Their competitor analysis experience aids in benchmarking and differentiating customer strategies. The ideal candidate also brings strong budget management skills, engagement in direct customer feedback, and knowledge of technological advancements to enhance engagement. They are detail-oriented, highly organized, and thrive in fast-paced environments, showcasing resilience, adaptability, and the ability to manage multiple priorities and deadlines. Their passion for enhancing customer experience is evident, and they remain eager to stay updated on industry trends and best practices, sustaining a commitment to continuous learning and development. Empathetic and resourceful, they possess a strong sense of accountability, demonstrating transparent and open communication while fostering strong customer relationships and leveraging new tools and platforms for innovative solutions.

On a typical day, you will...

- Develop and implement customer engagement strategies to increase customer satisfaction and loyalty.
- Analyze customer data to identify trends and insights for improving customer experience.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align strategies and initiatives.
- Conduct market research to stay informed about industry trends and customer needs.
- Monitor and report on the effectiveness of customer strategies and campaigns.
- Manage customer feedback and work with relevant departments to address issues and improve service delivery.
- Lead projects focused on enhancing the customer journey and touchpoints.
- Prepare presentations and reports to communicate strategy performance and recommendations to senior management.
- Utilize customer relationship management (CRM) software to track customer interactions and gather data.
- Develop and manage customer segmentation strategies to tailor efforts to different customer groups.
- Identify opportunities for upselling, cross-selling, and retention through targeted initiatives.
- Conduct competitor analysis to benchmark customer strategies and identify opportunities for differentiation.
- Facilitate workshops and training sessions to disseminate customer strategy insights and best practices within the organization.
- Oversee the budget and financial performance of customer strategy initiatives.
- Engage with key customers to gather direct feedback and foster strong relationships.
- Stay updated on technological advancements and tools to enhance customer engagement and strategy implementation.
- Develop and maintain documentation for processes related to customer strategy and engagement initiatives.
- Track and analyze key performance indicators (KPIs) related to customer strategy and adjust approaches as needed.
- Coordinate with the customer service team to ensure consistent messaging and support across all customer interactions.
- Develop content and communication materials to support customer engagement programs.

What we are looking for

- Strategic thinker with a customer-centric mindset
- Strong analytical skills and data-driven decision maker
- Exceptional interpersonal and communication skills
- Proactive and results-oriented approach
- Ability to work collaboratively across departments
- High level of adaptability and flexibility
- Strong project management and organizational skills
- Creative problem solver with innovative thinking
- Ability to manage multiple priorities and deadlines
- Detail-oriented with a focus on quality and accuracy
- Resilient with the capacity to thrive under pressure
- Strong leadership and team collaboration abilities
- Passionate about enhancing customer experience
- Eager to stay updated on industry trends and best practices
- Transparent and open communicator
- Strong sense of accountability and responsibility
- Enthusiastic about continuous learning and development
- Empathetic with strong customer relationship skills
- Technologically savvy with the ability to leverage new tools and platforms
- Resourceful and solutions-oriented in addressing challenges

What you can expect (benefits)

- Competitive salary range based on experience and qualifications
- Health, dental, and vision insurance coverage
- Retirement savings plan with company matching contributions
- Generous paid time off (PTO) and holiday leave
- Flexible work hours and remote work options
- Professional development opportunities and training programs
- Tuition reimbursement for further education
- Employee wellness programs and initiatives
- Life and disability insurance
- Performance-based bonuses and incentives
- Paid parental leave and family support benefits
- Access to cutting-edge technology and tools
- Collaborative and inclusive work environment
- Opportunities for career advancement and internal mobility
- Employee assistance programs (EAP) for personal and professional support
- On-site fitness center or gym membership reimbursement
- Commuter benefits and transportation assistance
- Company-sponsored social events and activities
- Discounts on company products and services
- Recognition and rewards programs for outstanding performance

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