Fintech Marketing Manager

Vintti is a forward-thinking staffing agency at the forefront of global talent solutions. We specialize in connecting US-based SMBs, startups, and firms with highly skilled professionals from Latin America. Our innovative approach breaks down geographical barriers, allowing businesses to tap into a rich pool of diverse talent while offering Latin American professionals access to exciting international career opportunities. Vintti builds bridges across continents, fostering cultural exchange and driving business growth through strategic staffing solutions.

A Fintech Marketing Manager is responsible for developing and executing marketing strategies to promote financial technology products and services. This role involves analyzing market trends, understanding customer behavior, and working closely with product development teams to ensure alignment with market demands. They manage digital marketing campaigns, oversee content creation, and utilize data-driven insights to optimize marketing efforts. Additionally, the Fintech Marketing Manager collaborates with cross-functional teams to drive brand awareness, customer acquisition, and retention, ultimately contributing to the company's growth and competitive positioning.

- Bachelor’s degree in Marketing, Business, Finance, or a related field
- Minimum of 5 years of experience in marketing, preferably within the fintech industry
- Strong understanding of digital marketing channels and tactics
- Proven experience managing and executing integrated marketing campaigns
- Proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce)
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Knowledge of SEO, SEM, and PPC strategies
- Familiarity with content marketing and creation of various forms of content including blogs, whitepapers, and case studies
- Strong project management skills and ability to manage multiple initiatives simultaneously
- Excellent written and verbal communication skills
- Experience in collaborating with sales teams to align marketing strategies
- Knowledge of financial regulations and compliance as they pertain to marketing activities
- Budget management experience, demonstrating effective allocation of marketing resources
- Ability to conduct market research and competitive analysis to inform marketing strategies
- Experience in planning and executing events, webinars, and conferences
- Ability to work effectively with external partners, vendors, and agencies
- Strong teamwork skills and ability to foster a collaborative work environment
- Up-to-date with the latest marketing trends, tools, and best practices in the fintech industry
- Ability to adapt quickly to changes and effectively manage shifting priorities and deadlines
- Exceptional attention to detail and organizational skills
- Experience in monitoring and reporting on marketing campaign performance
- Demonstrated ability to create effective marketing materials and collateral
- Experience in leveraging social media platforms for brand promotion and customer engagement
- Creative thinking and problem-solving abilities to drive innovative marketing approaches

- Develop and implement comprehensive marketing strategies for fintech products and services.
- Conduct market research to understand industry trends and customer needs.
- Analyze competitor activities and adjust marketing strategies accordingly.
- Manage and execute digital marketing campaigns across various platforms.
- Collaborate with product teams to create effective market positioning.
- Oversee content creation, including blog posts, whitepapers, and case studies.
- Coordinate with sales teams to develop impactful marketing materials.
- Utilize CRM and marketing automation tools to drive customer engagement.
- Plan and coordinate events, webinars, and conferences for brand promotion.
- Monitor campaign performance and refine strategies based on data-driven insights.
- Manage relationships with external vendors, partners, and agencies.
- Ensure all marketing efforts comply with financial regulations and legal standards.
- Optimize the marketing budget for maximum return on investment.
- Track and respond to customer feedback on fintech products.
- Foster a data-driven culture within the marketing team.
- Report regularly to senior management on marketing performance.
- Collaborate with the design team for marketing collateral.
- Stay informed on the latest marketing tools, trends, and best practices.

The ideal candidate for the Fintech Marketing Manager role is a strategic, innovative marketer with a strong vision for fintech marketing. With a minimum of 5 years of experience in the fintech industry, they possess a deep understanding of digital marketing channels and tactics, as well as proficiency in CRM and marketing automation tools like HubSpot and Salesforce. They excel in managing and executing integrated marketing campaigns, are well-versed in SEO, SEM, and PPC strategies, and have a proven track record of utilizing content marketing to drive engagement. Analytical and data-driven, they can interpret complex data to make informed decisions and optimize strategies for maximum impact. This candidate thrives in fast-paced, dynamic environments, adapting quickly to shifting priorities and maintaining a keen focus on metrics and ROI. They possess exceptional project management skills, able to juggle multiple initiatives simultaneously, and are adept at collaborating with cross-functional teams, including sales and product development. Their strong communication and interpersonal skills enable them to foster relationships with external partners, while their leadership abilities inspire and manage a high-performing marketing team. With a firm grasp of financial regulations and compliance, they ensure all marketing initiatives meet industry standards. Detail-oriented, customer-focused, and possessing a creative, problem-solving mindset, they consistently anticipate market needs and drive innovative marketing approaches that elevate brand awareness and acquisition.

- Develop and implement strategic marketing plans tailored to fintech products and services.
- Analyze market trends and identify opportunities for growth and innovation in the fintech space.
- Collaborate with product development teams to position new fintech offerings effectively in the market.
- Manage digital marketing campaigns across various platforms, including social media, email, and search engines.
- Monitor and report on the performance of marketing campaigns, using data-driven insights to optimize strategies.
- Coordinate with the sales team to develop marketing materials that support lead generation and customer acquisition.
- Conduct competitive analysis to stay informed about industry trends and competitor activities.
- Oversee the creation of content, such as blog posts, whitepapers, and case studies, to engage target audiences.
- Manage relationships with external partners, vendors, and agencies to execute marketing initiatives.
- Plan and execute events, webinars, and conferences to promote fintech solutions and build brand awareness.
- Leverage CRM and marketing automation tools to enhance customer engagement and retention strategies.
- Manage the marketing budget, ensuring optimal allocation and effective use of resources.
- Track customer feedback and market reactions to fintech products, adjusting marketing strategies accordingly.
- Ensure compliance with financial regulations and legal requirements in all marketing activities.
- Collaborate with the design team to produce visually appealing and effective marketing collateral.
- Conduct regular market research to gather insights into customer needs and preferences.
- Write and edit copy for various marketing materials, ensuring clear and consistent messaging.
- Stay updated with the latest marketing trends, tools, and best practices in the fintech industry.
- Foster a data-driven culture within the marketing team, emphasizing the importance of metrics and performance analysis.
- Provide regular updates and reports to senior management on the progress and effectiveness of marketing efforts.

- Strategic thinker with a strong vision for fintech marketing
- Innovative and creative mindset
- Results-oriented and driven by metrics
- Exceptional problem-solving skills
- Proactive and self-motivated
- Strong leadership and team management abilities
- Excellent communication and interpersonal skills
- Ability to work collaboratively across departments
- High level of adaptability and flexibility
- Strong attention to detail
- Customer-focused with the ability to anticipate market needs
- Analytical and data-driven approach
- Ability to thrive in a fast-paced and dynamic environment
- Tech-savvy with a solid understanding of digital tools and platforms
- Strong project management and organizational skills
- Ability to multitask and manage multiple priorities
- Results-driven with a focus on ROI and performance metrics
- Strong understanding of compliance and regulatory requirements in fintech
- Excellent writing and editing skills
- Ability to cultivate and maintain strong vendor and partner relationships

- Competitive salary range
- Comprehensive health insurance (medical, dental, vision)
- 401(k) retirement plan with company match
- Paid time off, including vacation, sick leave, and holidays
- Flexible work hours and remote work options
- Professional development opportunities and continued education support
- Performance bonuses and incentives
- Employee wellness programs
- Life and disability insurance
- Employee assistance program (EAP)
- Collaborative and inclusive work environment
- Company-sponsored events and team-building activities
- Tuition reimbursement for further education and skills development
- Access to industry conferences and networking events
- Parental leave and family-friendly policies
- Employee discounts on company products and services
- Opportunity for career growth and advancement within the company
- Stock options and equity participation programs
- Health and wellness stipends