Employer Brand Specialist

Vintti is a dynamic staffing agency bridging the gap between Latin American talent and US-based businesses. We specialize in connecting skilled professionals from Latin America with small and medium-sized businesses, startups, and firms across the United States. Our mission is to provide top-tier staffing solutions that enable US companies to access a diverse pool of talented individuals while offering exciting career opportunities to Latin American professionals. By leveraging our extensive network and deep understanding of both markets, Vintti facilitates mutually beneficial partnerships that drive growth and innovation for our clients and candidates alike.

An Employer Brand Specialist plays a critical role in shaping and maintaining a company's employer brand, ensuring the organization is perceived as an attractive place to work. They collaborate with HR, marketing, and communications teams to develop and implement strategies that highlight the employee experience, company culture, and career opportunities. By leveraging various channels such as social media, content marketing, and events, they craft compelling narratives that resonate with potential candidates and current employees alike, ultimately driving talent acquisition and retention.

- Bachelor’s degree in Marketing, Communications, Human Resources, or a related field
- Proven experience in employer branding, recruitment marketing, or a related field
- Strong understanding of social media platforms and content creation
- Excellent writing, editing, and verbal communication skills
- Experience with content management systems and digital analytics tools
- Strong project management skills and ability to manage multiple tasks simultaneously
- Knowledge of market research and analysis techniques
- Ability to collaborate effectively with HR, marketing, and other internal teams
- Creative thinker with the ability to generate innovative ideas
- Strong understanding of employer branding trends and best practices
- Ability to build and maintain relationships with external partners
- Experience in planning and executing events, such as job fairs and networking events
- Strong organizational skills and attention to detail
- Ability to manage budgets and resources efficiently
- Proficiency in design software and multimedia production tools (e.g., Adobe Creative Suite)
- Strong analytical skills to track and measure campaign effectiveness
- Ability to respond effectively to candidate and employee inquiries
- Knowledge of online reputation management techniques
- Strong understanding of company culture and ability to communicate it effectively
- High level of creativity, enthusiasm, and motivation

- Develop and execute employer branding strategies
- Create and manage engaging content for social media, blogs, and website
- Monitor and manage the company's online reputation on career review sites
- Collaborate with HR and marketing teams for alignment with company goals
- Plan and execute employer branding campaigns and events
- Track and analyze metrics to measure branding effectiveness
- Conduct market research on industry trends and competitor strategies
- Engage and manage relationships with external partners
- Collect and promote employee stories and testimonials
- Support the creation of recruitment materials
- Foster relationships with educational institutions and industry associations
- Manage the employer brand budget
- Provide training and resources on employer branding best practices
- Coordinate production of multimedia content
- Maintain and optimize a content calendar for brand communications
- Respond to candidate inquiries about company culture and opportunities
- Stay updated on employer branding and recruitment marketing trends
- Ensure consistent messaging across recruitment channels
- Gather and analyze feedback for continuous improvement
- Support internal communication initiatives for employee engagement

The ideal candidate for the Employer Brand Specialist role is a highly creative and strategic thinker with a passion for storytelling and a deep understanding of employer branding trends. They possess a bachelor’s degree in Marketing, Communications, Human Resources, or a related field, along with proven experience in employer branding or recruitment marketing. This individual excels in writing, editing, and verbal communication, and has a strong grasp of social media platforms, content management systems, and digital analytics tools. They demonstrate exceptional project management skills, capable of juggling multiple tasks simultaneously while maintaining impeccable attention to detail. The ideal candidate is adept at conducting market research and analyzing trends, with a keen ability to generate innovative ideas. Collaborative by nature, they work effectively with HR, marketing, and other internal teams to ensure alignment with company goals. They have a knack for building and nurturing relationships with external partners, educational institutions, and industry associations. Proficiency in design software and multimedia production tools, along with a strong organizational ability, sets them apart. They are analytical thinkers who track and measure campaign effectiveness meticulously and respond adeptly to candidate and employee inquiries. With a high level of enthusiasm, motivation, and ethical standards, they are adaptable and proactive problem-solvers who thrive in dynamic environments. Their strategic mindset, combined with a data-driven approach and a customer-focused attitude, makes them an asset in enhancing the company's employer brand and culture.

- Develop and implement employer branding strategies to attract top talent
- Create engaging content for various platforms including social media, blogs, and the company website
- Monitor and manage the company's online reputation on career review sites such as Glassdoor and Indeed
- Collaborate with HR and marketing teams to align employer branding efforts with overall company goals
- Plan and execute employer branding campaigns and events, such as job fairs, open houses, and networking events
- Track and analyze metrics to assess the effectiveness of employer branding initiatives
- Conduct market research to understand industry trends and competitor employer branding strategies
- Engage and manage relationships with external partners, such as branding agencies and recruitment marketing firms
- Collect and share employee stories and testimonials to highlight company culture and values
- Support the creation of recruitment materials, such as job descriptions and career pages
- Foster relationships with universities, colleges, and industry associations to build a talent pipeline
- Handle the employer brand budget and ensure cost-effective use of resources
- Provide training and resources to hiring managers and HR teams on best practices for employer branding
- Coordinate and manage the production of multimedia content including videos and infographics
- Maintain a content calendar to schedule and optimize employer brand communications
- Respond to candidate inquiries and provide information about the company culture and opportunities
- Stay updated on the latest trends and technologies in employer branding and recruitment marketing
- Ensure consistency in messaging and branding across all recruitment channels
- Gather and analyze feedback from candidates and employees to continuously improve employer branding efforts
- Support internal communication initiatives to enhance employee engagement and retention

- Creative thinker with a passion for storytelling
- Strong communicator with excellent writing and editing skills
- Highly organized with impeccable attention to detail
- Proactive problem-solver who takes initiative
- Adaptive and flexible in dynamic environments
- Collaborative team player with strong interpersonal skills
- Results-driven with a focus on measuring success
- High level of enthusiasm and motivation
- Tech-savvy with a knack for learning new tools
- Strategic mindset with the ability to align with company goals
- Empathetic and culturally aware in interactions
- Strong ability to build and nurture relationships
- Persistent and resilient in the face of challenges
- Innovative with a keen eye for trends and opportunities
- Reliable and accountable for delivering high-quality work
- Strong ethical standards and integrity
- Customer-focused with a candidate-centric approach
- Analytical thinker with a data-driven mindset
- Passionate about employer branding and company culture

- Competitive salary range
- Comprehensive health insurance (medical, dental, vision)
- Flexible work schedule
- Remote work options
- Generous paid time off (PTO) and holidays
- Retirement savings plan with company match
- Professional development opportunities
- Tuition reimbursement programs
- Wellness programs and gym membership discounts
- Employee assistance programs (EAP)
- Parental leave and family support benefits
- Career advancement opportunities
- Collaborative and inclusive company culture
- Employee recognition and reward programs
- Stock options or equity opportunities
- Transportation and commuting benefits
- Modern office space with ergonomic workstations
- Regular team-building events and social activities
- Access to company-sponsored training and certification programs
- Discount programs on products and services