Operations

HR Brand Manager

Looking to hire your next HR Brand Manager? Here’s a full job description template to use as a guide.

About Vintti

Vintti bridges the staffing gap for US businesses with a unique focus on time zone compatibility. We source top talent from Latin America, offering companies access to professionals who are available during standard US working hours. This alignment eliminates the need for off-hour communications and allows for integrated teamwork, as if all team members were in the same office.

Description

An HR Brand Manager plays a pivotal role in shaping and maintaining the company's employer brand to attract and retain top talent. This role involves developing and executing strategies that highlight the company's culture, values, and employee experiences through various channels, including social media, careers websites, and events. By collaborating with marketing and HR teams, the HR Brand Manager ensures that the organization is positioned as an employer of choice, fostering a positive perception among potential and current employees. This role requires strategic thinking, creativity, and a deep understanding of both branding and talent acquisition.

Requirements

- Bachelor’s degree in Marketing, Human Resources, Communications, or a related field
- Proven experience in employer branding, recruitment marketing, or a similar role
- Strong understanding of employer brand management and recruitment processes
- Excellent written and verbal communication skills
- Proficient in using social media platforms and job boards for recruitment marketing
- Experience with content creation and graphic design tools (e.g., Adobe Creative Suite, Canva)
- Strong analytical skills to assess data and track the effectiveness of branding initiatives
- Ability to work collaboratively with HR, marketing, and other departments
- Strong project management and organizational skills
- Experience in coordinating and organizing recruitment events
- Demonstrated ability to manage multiple tasks and projects simultaneously
- Knowledge of current industry trends and best practices in employer branding
- Experience with budget management
- Ability to build and maintain relationships with external partners (universities, recruitment agencies)
- Strong presentation and public speaking skills
- Ability to work in a fast-paced, dynamic environment
- Demonstrated problem-solving and decision-making abilities
- High attention to detail and strong editing skills
- Proficiency in Microsoft Office Suite and relevant software applications
- Experience with survey tools and employee feedback mechanisms is a plus
- Certification in HR or employer branding is a plus

Responsabilities

- Develop and implement employer branding strategies to attract and retain top talent
- Manage and enhance the company’s presence on job boards, social media, and career websites
- Coordinate and organize recruitment marketing activities such as job fairs, open houses, and virtual events
- Collaborate with HR and marketing teams to create engaging content highlighting company culture, values, and benefits
- Analyze market trends and competition to identify opportunities for improving the company’s employer brand
- Monitor and manage the company’s profiles on Glassdoor, LinkedIn, and other employer review sites
- Collect and analyze data on candidate experiences to inform recruitment process improvements
- Develop and maintain relationships with external partners like universities and recruitment agencies
- Design and update promotional materials and presentations that reflect the company’s brand
- Ensure all HR communications align with the company’s brand voice and guidelines
- Conduct internal surveys and focus groups to gather employee feedback and identify areas for brand enhancement
- Provide training and support to employees on promoting and representing the company’s brand
- Track and report on the effectiveness of employer branding initiatives
- Manage the budget for employer branding activities and initiatives
- Stay current on industry best practices and innovative methods for promoting the company as an employer of choice

Ideal Candidate

The ideal candidate for the HR Brand Manager position will possess a Bachelor's degree in Marketing, Human Resources, Communications, or a related field, coupled with proven experience in employer branding or recruitment marketing. They will have a strong understanding of employer brand management and recruitment processes, combined with excellent written and verbal communication skills. Their proficiency in social media platforms, content creation, and graphic design tools such as Adobe Creative Suite or Canva will be paramount. Analytical skills to assess data and track the effectiveness of branding initiatives are essential, as is the ability to work collaboratively across departments. Demonstrating strong project management abilities, they will adeptly coordinate recruitment events and manage multiple tasks simultaneously. The candidate will stay current with industry trends, possess experience with budget management, and be skilled at building relationships with external partners like universities or recruitment agencies. Exceptional strategic thinking, detail orientation, resilience, and the ability to handle feedback constructively are crucial personal attributes. Additionally, they will exemplify strong ethical judgment, professionalism, a proactive attitude, and a passion for continuous learning, ensuring they align employer branding efforts seamlessly with organizational goals.

On a typical day, you will...

- Develop and implement employer branding strategies to attract top talent
- Manage and enhance the company’s presence on job boards, social media, and career websites
- Coordinate and organize recruitment marketing activities, such as job fairs and open houses
- Collaborate with HR and marketing teams to create compelling content that highlights company culture, values, and benefits
- Analyze market trends and competition to identify opportunities for improving the company’s employer brand
- Monitor and manage the company’s Glassdoor, LinkedIn, and other employer review sites
- Collect and analyze data on candidate experiences to inform improvements in the recruitment process
- Develop and maintain relationships with external partners, such as universities and recruitment agencies
- Design and update promotional materials and presentations that reflect the company’s brand
- Ensure that all HR communications are consistent with the company’s brand voice and guidelines
- Conduct internal surveys and focus groups to gather employee feedback and identify areas for brand enhancement
- Provide training and support to employees on how to promote and represent the company’s brand
- Track and report on the effectiveness of employer branding initiatives
- Manage the budget for employer branding activities and initiatives
- Stay current on industry best practices and innovative ways to promote the company as an employer of choice

What we are looking for

- Innovative mindset with a passion for creative branding
- Excellent interpersonal and relationship-building skills
- Strong strategic thinking and ability to align employer branding with organizational goals
- Highly detail-oriented with exceptional editing and proofreading skills
- Proactive and self-motivated with a can-do attitude
- Ability to adapt to changing trends and industry dynamics
- Effective collaborator and team player
- Strong empathy and understanding of candidate and employee experiences
- Resilient with the ability to handle feedback and constructive criticism gracefully
- Strong ethical judgment and integrity in representing the company brand
- Enthusiastic about continuously learning and staying current in the field
- Excellent organizational and time management skills
- Ability to think critically and solve problems effectively
- Strong customer-focused attitude and ability to engage meaningfully with various stakeholders
- High degree of professionalism and strong work ethic

What you can expect (benefits)

- Competitive salary range, based on experience and qualifications
- Comprehensive health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous paid time off (PTO) and holiday schedule
- Flexible work schedule, including remote work opportunities
- Professional development and continuous learning programs
- Tuition reimbursement for relevant courses and certifications
- Employee wellness programs, including gym membership discounts
- Opportunities for career growth and advancement within the company
- Paid parental leave and family support benefits
- Employee assistance programs providing counseling and support services
- Company-sponsored social events and team-building activities
- Discounts on company products or services
- Commuter benefits or transportation subsidies
- Supportive and inclusive work environment promoting diversity and equal opportunity.

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