HR Marketing Coordinator

Vintti is a strategic staffing agency that enhances the competitiveness of US businesses. By connecting SMBs, startups, and firms with highly skilled Latin American professionals, we offer a cost-effective solution to talent acquisition. Our model allows companies to access top-tier expertise at rates that significantly reduce overhead costs, enabling businesses to allocate resources more efficiently and boost their bottom line.

The role of an HR Marketing Coordinator involves bridging the gap between human resources and marketing to enhance the company's employer brand and attract top talent. This dynamic position encompasses responsibilities such as developing and executing recruitment marketing strategies, managing social media campaigns, creating engaging content, and collaborating with HR leaders to align marketing efforts with hiring goals. By leveraging various marketing tools and channels, the HR Marketing Coordinator plays a crucial part in promoting the company's culture, values, and career opportunities, ensuring the attraction and retention of high-quality candidates.

- Bachelor's degree in Marketing, Human Resources, Communications, or a related field.
- 2+ years of experience in HR marketing, recruitment marketing, or a related field.
- Strong understanding of social media platforms and experience managing professional social media accounts.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software.
- Excellent written and verbal communication skills.
- Experience with digital marketing tools and techniques, including SEO, email marketing, and analytics.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong organizational and time-management skills.
- Ability to work collaboratively with cross-functional teams.
- Familiarity with job boards and recruitment advertising platforms.
- Knowledge of employer branding strategies and best practices.
- Analytical skills to assess the effectiveness of marketing campaigns.
- Experience managing budgets and expenses.
- Ability to travel for job fairs, recruiting events, and campus visits as required.
- Creative thinking and problem-solving abilities.
- Attention to detail and commitment to quality.
- Strong interpersonal skills and the ability to build relationships with internal and external stakeholders.
- Understanding of market research methods and data analysis.
- Flexible and adaptable to changing priorities.
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).

- Develop and implement HR marketing strategies to attract top talent.
- Collaborate with HR and marketing teams to create engaging recruitment campaigns.
- Manage social media accounts and job boards to promote job openings and company culture.
- Design and produce promotional materials such as brochures, flyers, and videos.
- Coordinate and participate in job fairs, recruiting events, and campus visits.
- Monitor and analyze the effectiveness of marketing campaigns using metrics and analytics.
- Update and maintain the careers section of the company website.
- Write and edit job descriptions and postings to ensure clarity and appeal.
- Develop newsletters, email campaigns, and other communications to reach potential candidates.
- Work closely with hiring managers to understand their needs and tailor marketing efforts accordingly.
- Build and maintain relationships with colleges, universities, and professional organizations.
- Conduct market research to identify trends and opportunities in talent acquisition.
- Assist in the creation and management of employee referral programs.
- Handle inquiries from potential candidates regarding job opportunities and company information.
- Track and manage the recruitment budget and expenses.
- Ensure all recruitment marketing materials adhere to branding guidelines.
- Stay up-to-date with industry trends and best practices in HR marketing.
- Develop and execute employer branding initiatives to position the company as a great place to work.
- Coordinate internal communications related to HR marketing activities.
- Provide support for on-boarding and new hire orientation as needed.

The ideal candidate for the HR Marketing Coordinator role will possess a Bachelor's degree in Marketing, Human Resources, Communications, or a closely related field, paired with over two years of hands-on experience in HR marketing or recruitment marketing. They will be well-versed in managing professional social media accounts and demonstrate strong proficiency in graphic design tools like Adobe Creative Suite and video editing software. Outstanding written and verbal communication skills are critical, along with a keen eye for detail. The candidate will exhibit a deep understanding of digital marketing tools and techniques, including SEO, email marketing, and analytics, and will be adept at juggling multiple projects while meeting deadlines. Strong organizational and time-management skills will be essential, as will the ability to collaborate effectively with cross-functional teams. They should bring sound experience with job boards and recruitment advertising platforms, and possess a solid grasp of employer branding strategies and best practices. Analytical prowess will enable them to measure the success of marketing campaigns, while budget management experience will ensure cost-effective operations. Additionally, the ideal candidate will be willing and able to travel for recruitment events, bringing creativity, problem-solving skills, and an adaptable approach to the table. They will embody strong interpersonal skills, enabling relationship-building with stakeholders both inside and outside the organization. Proficiency with Microsoft Office Suite and familiarity with market research methods and data analysis underpin their capability, and their personal attributes will include a proactive, self-motivated attitude, a customer-centric mindset, strategic thinking, and a commitment to continuous learning and professional development. A positive, professional demeanor coupled with a passion for marketing and talent acquisition will set this candidate apart as a perfect fit for the HR Marketing Coordinator role.

- Develop and implement HR marketing strategies to attract top talent.
- Collaborate with the HR and marketing teams to create engaging recruitment campaigns.
- Manage social media accounts and job boards to promote job openings and company culture.
- Design and produce promotional materials, such as brochures, flyers, and videos.
- Coordinate and participate in job fairs, recruiting events, and campus visits.
- Monitor and analyze the effectiveness of marketing campaigns using metrics and analytics.
- Update and maintain the careers section of the company website.
- Write and edit job descriptions and postings to ensure they are clear and appealing.
- Develop newsletters, email campaigns, and other communications to reach potential candidates.
- Work closely with hiring managers to understand their needs and tailor marketing efforts accordingly.
- Build and maintain relationships with colleges, universities, and professional organizations.
- Conduct market research to identify trends and opportunities in talent acquisition.
- Assist in the creation and management of employee referral programs.
- Handle inquiries from potential candidates regarding job opportunities and company information.
- Track and manage the recruitment budget and expenses.
- Ensure all recruitment marketing materials adhere to branding guidelines.
- Stay up-to-date with industry trends and best practices in HR marketing.
- Develop and execute employer branding initiatives to position the company as a great place to work.
- Coordinate internal communications related to HR marketing activities.
- Provide support for on-boarding and new hire orientation as needed.

- Creative and innovative mindset
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal abilities
- Highly organized with strong attention to detail
- Proactive and self-motivated
- Ability to work under pressure and meet tight deadlines
- Team player with a collaborative approach
- Strategic thinker with a focus on results
- Adaptable and flexible in a dynamic environment
- Strong project management skills
- High level of professionalism and integrity
- Passion for marketing and talent acquisition
- Customer-centric approach and candidate-focused mindset
- Strong initiative and ability to work independently
- Commitment to continuous learning and professional development
- Positive attitude and a strong work ethic
- Strong relationship-building skills with internal and external stakeholders

- Competitive salary range: $50,000 - $70,000 annually
- Comprehensive health benefits including medical, dental, and vision insurance
- Flexible working hours and remote work options
- Generous paid time off (PTO) including vacation, sick leave, and holidays
- 401(k) retirement plan with company match
- Employee wellness programs and initiatives
- Tuition reimbursement and support for continuing education
- Professional development opportunities and training programs
- Career advancement opportunities within the organization
- Employee assistance program (EAP) offering counseling and support services
- Corporate-sponsored social events and team-building activities
- On-site gym or fitness membership reimbursement
- Travel reimbursement for job fairs and recruiting events
- Life insurance and disability coverage
- Employee discount programs and perks