Lead Generation Specialist

Vintti is a specialized staffing agency that believes diversity is the catalyst for innovation. We connect US-based SMBs, startups, and firms with exceptional talent from Latin America, fostering a rich tapestry of cultural perspectives within American businesses. Our unique position allows us to handpick professionals who not only possess the required skills but also bring fresh ideas and global insights to the table. Vintti's services go beyond filling positions; we enrich company cultures and expand business horizons on an international scale.

A Lead Generation Specialist is a key player in driving a company's growth by identifying and qualifying potential customers. This role focuses on researching and targeting prospective clients, nurturing leads through various channels such as email campaigns, social media, and cold calling. The specialist collaborates closely with the sales and marketing teams to create effective strategies, ensuring a steady flow of qualified leads into the sales pipeline. Their ability to analyze market trends and customer needs helps in creating tailored approaches, maximizing the chances of conversion and long-term customer engagement.

- Bachelor's degree in Business, Marketing, Communications, or a related field
- Minimum of 2-3 years of experience in lead generation or a similar role
- Proven track record of successfully generating high-quality leads
- Proficiency with CRM software and tools such as LinkedIn Sales Navigator
- Strong understanding of lead generation techniques and best practices
- Excellent communication skills, both written and verbal
- Strong analytical skills and the ability to interpret data
- Experience with email marketing and A/B testing
- Familiarity with social media platforms and their use in lead generation
- Ability to manage multiple tasks and meet tight deadlines
- Highly organized with strong attention to detail
- Collaborative team player with a proactive attitude
- Ability to work independently with minimal supervision
- Familiarity with SEO and PPC advertising is a plus
- Knowledge of industry trends and competitor strategies

- Research and identify potential leads through various online and offline sources
- Manage and update the lead database with current and accurate contact information
- Use tools like LinkedIn Sales Navigator, CRM systems, and other software to identify potential prospects
- Qualify leads through outreach methodologies, including telephone calls, emails, and social media interactions
- Schedule appointments and meetings with qualified leads for the sales team
- Develop and execute targeted email campaigns to nurture leads and move them through the sales funnel
- Follow up on leads generated from marketing campaigns and other promotional activities
- Collaborate with the sales and marketing teams to align lead generation efforts with business objectives
- Track and report on key metrics concerning lead generation activities, including conversion rates and the number of qualified leads
- Stay updated on industry trends, market activities, and competitor strategies to improve lead generation strategies
- Participate in regular team meetings to discuss progress, strategies, and new initiatives
- Provide feedback and recommendations for improving lead generation processes and tools
- Conduct follow-ups to ensure timely communication and high lead engagement
- Maintain a high level of product knowledge to effectively communicate features and benefits to potential leads
- Utilize A/B testing strategies to optimize email and ad campaign effectiveness

The ideal candidate for the Lead Generation Specialist role will be a highly motivated and self-driven individual with a Bachelor's degree in Business, Marketing, Communications, or a related field, coupled with a minimum of 2-3 years of proven experience in lead generation or a similar role. This person will have a demonstrated track record of successfully generating high-quality leads and will be proficient in using CRM software, LinkedIn Sales Navigator, and other relevant tools. They will possess excellent communication skills, both written and verbal, along with strong analytical abilities to interpret data and optimize lead generation strategies. The ideal candidate will be detail-oriented, highly organized, and capable of managing multiple tasks under tight deadlines. They will excel in a collaborative team environment while also being able to work independently with minimal supervision. A strong understanding of lead generation techniques, email marketing, A/B testing, and the effective use of social media platforms is essential. Familiarity with SEO, PPC advertising, and industry trends will be advantageous. Above all, the ideal candidate will exhibit a positive and proactive attitude, exceptional problem-solving skills, resilience in the face of rejection, and a strong desire for continuous learning and improvement, setting them apart as a top performer in a fast-paced, results-driven environment.

- Research and identify potential leads through various online and offline sources
- Manage and update the lead database with current and accurate contact information
- Use tools like LinkedIn Sales Navigator, CRM systems, and other software to identify potential prospects
- Qualify leads through outreach methodologies, including telephone calls, emails, and social media interactions
- Schedule appointments and meetings with qualified leads for the sales team
- Develop and execute targeted email campaigns to nurture leads and move them through the sales funnel
- Follow up on leads generated from marketing campaigns and other promotional activities
- Collaborate with the sales and marketing teams to align lead generation efforts with business objectives
- Track and report on key metrics concerning lead generation activities, including conversion rates and the number of qualified leads
- Stay updated on industry trends, market activities, and competitor strategies to improve lead generation strategies
- Participate in regular team meetings to discuss progress, strategies, and new initiatives
- Provide feedback and recommendations for improving lead generation processes and tools
- Conduct follow-ups to ensure timely communication and high lead engagement
- Maintain a high level of product knowledge to effectively communicate features and benefits to potential leads
- Utilize A/B testing strategies to optimize email and ad campaign effectiveness

- Highly motivated and self-driven
- Detail-oriented with strong organizational skills
- Excellent problem-solving abilities
- Ability to adapt quickly to change
- Strong desire for continuous learning and improvement
- Resourceful and able to think creatively
- Strong interpersonal skills and ability to build relationships
- Results-oriented mindset with a focus on achieving targets
- Capable of working in a fast-paced environment
- High degree of professionalism and work ethic
- Ability to handle rejection and stay resilient
- Strong teamwork and collaboration skills
- Positive and proactive attitude
- Strong technological aptitude and willingness to learn new tools
- Customer-focused with a keen understanding of their needs and behaviors

- Competitive salary range: $50,000 - $70,000 per year
- Health benefits, including medical, dental, and vision insurance
- Generous paid time off (PTO) and holidays
- Flexible working hours and remote work options
- 401(k) plan with company match
- Professional development opportunities and training programs
- Career advancement opportunities within the company
- Performance bonuses and incentives
- Employee wellness programs and resources
- Company-sponsored events and team-building activities
- Access to cutting-edge lead generation tools and technologies
- Collaborative and supportive work environment
- Paid parental leave and family support benefits
- Tuition reimbursement for relevant courses and certifications